A5 Marketing: Talking about the reason why the owners of the enterprises randomly optimize the site to reduce the power or K station

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Today, the small and medium Enterprises Web site has been a phenomenon of the right to fall, almost every day you can see some corporate web site is punished by Baidu, when the face of these will be a lot of business owners complain about Baidu, why I optimize the enterprise site is in accordance with the normal means of optimization, but also to my corporate site to drop the right. Of course, the more such phenomenon occurs, the more people complain about Baidu, it can be said that this is a very normal phenomenon. The phenomenon you should also know, the current small and medium-sized enterprises in the Internet through the enterprise website in the transmission of information, products, services, etc., because enterprises know that the site can be on the Internet with more potential customers contact, so the enterprise also see the site is very important. But a lot of corporate Webmaster random optimization site, resulting in the site was down the right to be K station, this is a reality but the problem, I also believe that the article to see some of the webmaster has resonated.

These days have been in the group with the vast number of corporate owners to Exchange corporate website optimization, from the exchange can find such a problem, part of the corporate web site is not aware of what the reason was Baidu to drop the right, and some sites are k, so these business owners asked the author, I also simply looked at the next site, in fact, the author is from the content, outside the chain , the friend chain looked down, found that a lot of corporate sites have the same factors, and formal these factors led to the corporate site is down right, after reading the corporate website, the author believes that the enterprise site is down the right or K station is entirely because of the company's Web site random optimization caused, but after the communication I found that, At present, most of the enterprise owners have undergone a formal optimization training, resulting in the optimization of the site when the random optimization, it can be said that this is a very common phenomenon. Then I talk about what kinds of random optimization causes corporate web site is down the right and K station, but also with the vast number of business owners to exchange this problem.

First, the Enterprise Webmaster Random optimization content

The first reason is to randomly optimize the content. Found a problem, some business owners only think that the site news is the focus of the site, in addition to the news is not what the focus, in fact, this is a wrong idea, corporate web site is the main home, news columns, product columns, product knowledge column, these four are the focus. Why does the author say that the owners of the enterprise random optimization content? is because the author in the Exchange and analysis of some of the corporate web site to see a few phenomena, but also can be said that the owners do not care about the place, below.

1, the article is copied, without any quality. See the inside page, the author copied a part of the content of the article to Baidu, found too much repetition, the author also deliberately asked him, your content is original? or starting on your website? He said it was in charge, copying it and not modifying the text.

2, the site in addition to the news column is original content, product knowledge column is False original. From this point you can see that most of the content of the site is false original, almost not a few original, I believe we all know, corporate news also on a period of time to update once, where so much news, so the rest is to update the content of product knowledge, but the author found that a new site to the company has been separated for a long time now, Business owners have not written a few original, when the author asked this question, they said that there is so much inspiration to write articles.

3, each of the contents of the page with the first page link. In the contents of the page with the first page of the link is the biggest mistake, for example, "This article from So-and-So, http://www.xxxx.com", each article is brought, almost no no, so that all point to the home page, Baidu does not k you to whom?

4, the contents of the page with a large number of anchor text. Learned from the exchange, some of the owners think in the article add anchor text can quickly improve keyword ranking, the idea is not wrong, but the author found that an article has 4-5 product anchor text, and are the same keyword, and are pointing to the home page, occasionally have a point is the product pages, Think carefully about whether this is good or bad?

Summary: Some webmasters randomly optimize the content of the site, resulting in the site was punished by Baidu. The author's suggestion, the enterprise stationmaster may according to the author said and own website reason to improve.

Second, the Enterprise stationmaster randomly publishes outside chain

The second reason, the Enterprise Webmaster disorderly release outside the chain. The role of the chain is very strong, can be used for corporate web site transfer weight, upgrade rankings, conversion flow, etc., but if not do a good job outside the chain, not only can not bring these benefits will be Baidu punishment. According to the complete data, each additional number of enterprise owners will think so, as long as the company's Web site hair a lot of outside the chain, in the weight of the site posted outside the chain, my corporate site will bring rankings and weights. Do not say that some webmaster do not have such an idea, the author in the communication when found a lot of such. From the current enterprise webmaster construction outside the chain, most of the enterprise owners in the Webmaster forum published soft Outside the chain, signature chain, replies outside the chain, have to say that these links can not vote for the site, nor for the site to pass the weight, are now following the content of the king outside the chain, and 99% of the chain is useless, Only that 1% of the chain is effective, and that 1% of the chain is high-quality natural outside the chain, the white point is the initiative to help you release the original article of the chain is the best outside the chain.

Corporate webmaster Random Hair Outside the chain has been an unusual thing, as long as the internet can be seen on the outside of the chain, before the A5 Webmaster Forum is considered as a chain base, every day in the top hair outside the chain, above the chain 90% are the enterprise webmaster in the above hair outside the chain. I suggest that you go to the targeted site to do outside the chain, such as the author of the Enterprise is the food site, then I can go to food forum, food portals, classified information, business-to-business and other sites posted outside the chain, these platforms have food classification, the other is published content to the latest original can be. Of course, can also go to webmaster Web contributors, what kind of manuscript to the site to help? In general, we should combine the enterprise website to write, such as the author to optimize the experience of food Enterprise website written out, such a contribution is the most effective.

Third, the enterprise stationmaster exchanges the friend chain carelessly

Third reason, the enterprise stationmaster exchanges the friend chain randomly. Links can be said to be the highest quality outside the chain, whether from the point of view or from the relevance is really good outside the chain, such benefits have attracted a lot of webmaster, in the author of the exchange of time found that many of the webmaster site of the number of friends around 40-50, and the weight of the site itself is very low, In exchange so the friend chain can say the pressure is very big, in addition, the key words are repeated around a to exchange, can be said to be really a very random exchange friend chain, in a friend chain there are many other industries, such as the author's website is food, the author to find the exchange of building materials, such is not possible. Some webmasters may not believe, but now most of the business owners are doing.

How to Exchange Enterprise website friend chain? The author suggested that the enterprise webmaster to find targeted industry type of site to do friends chain, such as the author of the Food business site is burdock tea, the author can find bitter buckwheat tea, chrysanthemum tea, native products and other sites Exchange friends chain, and the author of the website of the key words only three, then the author of a total exchange of 30 friends chain, Three friends chain average distribution exchange friend chain, so it has been very homogeneous, but the owners must remember not to swap friends chain.

Written at the end:

Above have A5 marketing http://www.admin5.cn/article-461-1.html original edit. The above three kinds of random optimization can be integrated together, and these three are also part of the enterprise Webmaster favorite to do, here the author warm remind the Webmaster, to do the normal optimization can optimize the site, do not randomly optimize, do not be impatient, this is not what you want, so insist on paying, so that will get the best ranking , weight, flow.

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