A5 Marketing Team Interview Zac:zac teacher and you talk about the recent development of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A5 Fong: Hello everyone, today A5 marketing team invited the interview guest is Zac teacher, this interview Zac teacher will talk with you about the recent development trend of SEO, help more webmaster to solve the problem.

Shanhui, net name Zac,seo every day a paste author.

Introduction to SEO Art

A5 Fong: Before the interview began, we pay attention to the next Zac teacher recently translated "Seo Art" a book, congratulations Zac new book sales. That about this book, the teacher first give us a simple introduction under the end for those webmaster reading, to webmasters can improve those aspects of quality?

Zac Teacher: Thank you. This book may be more suitable for the webmaster reading that wants to improve the level of SEO strategy and thinking. It involves many of the most webmaster usually not too concerned about the content, such as social media participation, keyword in-depth research, integration/vertical search, personalized/regional search, SEO effect indicators of determination and measurement. For some owners just want to know where to put the key words on the page, put the number of keywords such a problem, the content is a bit far, some of the tools discussed in the Chinese web site does not apply.

But to further improve the level of SEO, break through the bottleneck, and even get rid of the traditional SEO thinking (seo is all day hair outside the chain of ideas and practices) webmaster and network marketing personnel, "SEO art" is a rare reference and inspiration. The tools discussed inside may not apply to Chinese websites, but when you read a book, you understand why you use these tools? What do you want to measure? Understanding these, it is not difficult to find or write alternative Chinese tools.

Baidu algorithm Trend

A5 Fong: Recently Baidu algorithm updated frequently, Baidu also reminded us to put the construction station energy into the content building, but the current network bubble and garbage content too much, teachers how to see such a bubble development?

Zac: First of all, I want to define the so-called rubbish content in the "sentence can read fluent content", that machine generated or replaced words, sentences can not read fluent, there is no need for discussion. Therefore, most of the rubbish content mentioned here refers to reprint, plagiarism, duplication, similarity, low quality and misleading content.

There is nothing wrong with the proliferation of this content on the Internet, the network is a part of real life, how much of the content is original, high-quality? The news is also copied to copy, advertising is exaggerated, the paper is a lot of repetition ...

But whether the line is online, a small number of people insist on high-quality original, or can skillfully use the user to produce content, or have a strong editorial ability or integration capabilities, it is this small number of sites to stand out. Before this, but also in the future, want to get rankings, traffic, always have input, time, money, talent, contacts, all can, but only rely on copy/paste is difficult to succeed.

A5 Fong: The face of Baidu constantly update algorithm, small and medium-sized seo webmaster How to face such a transformation? What is the future of SEO?

Zac Teacher: Baidu constantly update algorithm is normal, not update is really incredible, Google is the same, any search engines are the same. Baidu How to update the algorithm, basic ideas in the short term will not change. Do a good job of content, user experience, do a good job of basic optimization, it is enough, others to the search engine processing. Search engines sometimes misjudged, will accidentally hurt, but this is basically unpredictable, and can not be solved on their own, then what do we do that heart? The less deliberate optimization, the lower the chance of being misjudged. Rankings and flow ups and downs are must face, not completely avoid the road.

As long as the search engine exists, SEO is promising, my website down, there must be someone else's website, that means that someone else's seo better than me, can not say that SEO has no future. My suggestion is, do a good job of psychological preparation, reduce the optimization traces, spread the risk (including more to do the site, more development flow channels, etc.), the flow of less time to continue to do the station seriously, the site is K clean, efforts to save more than a year invalid to give up.

A5 Fong: Baidu community published about the site Snapshot description: Site snapshots Update frequency and weight does not exist any direct relationship. But the webmaster always feel that the more new the site, the weight of the Zac teacher how to look at this problem?

Zac: I think there are two kinds of situations. One is the snapshot within one months, as Lee said, the snapshot update time and the site weight are not directly related. I often see a high weight, good rankings of the site snapshot is 10 days ago, do not see what impact on the rankings, just because the page did not update or update the range is very small. However, I feel that the recent Baidu index speed overall accelerated.

The other is the snapshot was a few months ago, I check the site also often see a snapshot of a year or two ago, this situation is noteworthy, it is possible that the page is really a problem, such as the page away from the homepage, the weight is too low, or no substantive content, and sometimes the page is deleted Baidu also retains the page information. This situation and the overall weight of the site does not matter, mainly the page itself.

Website Optimization Ideas

A5 Fong: Search engine always emphasizes the user experience problem, but the analysis competitor website always can find that the website does not do optimization rank still firm. Where does the experience that Baidu advocates come from? Do you just need the page to look good? PV UV index is not as a test indicator?

Zac Teacher: The strength of the site ranking is usually optimized, but did not so obviously deliberately just. We can think about, now ranked and search flow good mainstream website which is completely do not know SEO, completely did not optimize? Ranked good site Basic search engine friendliness is certainly done, this is the basic SEO, otherwise the page can not be crawled, content can not be read, how can there be rankings (except brand words )。

Baidu or other search engine to promote the user experience and the page is not directly related to good-looking, more is the meaning of sexual aspects. Of course, a lot of times, the appearance of the page, concise, layout will affect the user to use. PV, UV These indicators I think should be a part of the user experience to determine. We can not know Baidu to determine the user experience specific methods, but the following several aspects to consider: the page can be successfully opened? can users easily see the main content? or is the page full of ads, users do not know where the content? is the navigation clear? can users easily know what to do next? Whether the page content is resolved.

The user's problem?

A5 Fong: Some very personalized personal sites, the chain never hair, in addition to the occasional user reprinted external links, domain almost 0. But the rankings and traffic of these websites as well as Alex are very high, I wonder whether as long as the content is high enough, users like, completely abandon the chain can also get high weight and high ranking?

Zac: First of all, domain: It's not a command to check links, it's never been. Check the site outside the chain can use Baidu Webmaster platform just launched outside the chain tool, more accurate. Not to send out the chain does not mean to abandon the chain, this is completely different. Often is the opposite, do not send out the chain, relying on high-quality content to attract the chain of webmaster often in the mind is the most understand the chain, the most valued outside the chain, but the value is quality, not quantity. Outside the chain is not by "hair" out, can own "hair" outside the chain 99% is no use. As long as the content is high enough and the user likes it enough, the chain will come naturally, without exception. Know this truth more people, really to do is always a minority, most people, including now is watching the interview webmaster, or will waste time looking for "shortcut" on.

A5 Fong: The new website began to include good, to one months when the ranking weights are pretty to the force, why a period of 3-4 months or so when the weight of the site is dropped, no rankings, included also not very normal sometimes when there is a day included sometimes not? I am the same as before and the same optimization AH management why is this so?

Zac Teacher: Do not look at specific websites, do not know what the site has done, there is no way to know the specific reasons. Usually, the assessment failed, the search engine after a period of time to calculate and observe that the site is not high-quality.

A5 Fong: Zac teacher to the medical SEO understand? Why is the medical site on the home page only what the big point of the portal site, the individual, the company's Web site is not it? Does the medical website not allow optimization?

Zac Teacher: I personally did not participate in the medical industry SEO, this is not very understanding. But Baidu June update after a lot of people looking for me to see some of the medical industry to punish the site. To be sure, there is no medical profession that does not allow optimization to be the problem and concern.

Second, from my simple examination of some of the website situation, almost did not see the punishment is very wronged. I see almost all of these sites, the contents of the page is a large number of repeated, casually take out a word in the article search, you can see a large number of copies of the page. I can not determine which is original, I guess Baidu is also difficult to judge, can only have a large number of copies of the content of the site down right. Sometimes, even if Baidu to judge the original, it is not necessarily the original row in the first, relatively speaking, the portal site is indeed a better user experience, trust is also higher, so even if the article is copied, reprinted, the portal may be ranked in front. If a friend know that there is a medical site is really the main content of the original, but was punished by Baidu, please tell me, I am willing to in-depth understanding, but also willing to give feedback to Baidu related personnel.

Third, because of the particularity of the industry (the life and health of netizens and the pressure of policy, public opinion), the algorithm may be more stringent on the quality of the medical site, there is special care, this is not SEO can change, and there is no need to worry, because it is non-discriminatory. In this case, you can really see which sites are really for the sake of users, to provide users with value.

A5 Fong: For the optimization of the mall site, the mall home page are all products, I would like to ask how to update the site, to improve the weight of the home page?

Zac Teacher: The home page of the mall is very easy to update, on the page in addition to navigation is fixed, the main area must be the focus of the recommended products, this part of the general is often changed, such as the latest products, holiday promotions, seasonal discounts, etc., so the products listed on the homepage has been changing, the update will rarely become a problem. Increase the weight of the first page, or the whole site weight, nothing but the domain name age, site size (number of pages), content originality, external link quality and quantity, and so on, this is the same for any site, the mall site in this respect there is no particularity.

End of interview

A5 Fong: Finally, Zac teachers to tell us that there will be some books in the future? to the webmaster to share more SEO optimization, network marketing experience?

Zac Teacher: In addition to the "SEO actual password" and "Network marketing actual combat password," learn to revise and revision, will not write another book, at least for now. Writing a book takes much more time and energy than I expected. However, I will try to continue to update the blog, attend Madcon and other industry meetings, and participate in such interviews, and communicate with you.

This interview by A5 Marketing Planning: http://www.admin5.net/reprint, please specify the source,