A5 Marketing: Traditional Enterprise website deployment keyword principles and deployment methods

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According to the current situation, you can find that most of the small and medium-sized enterprise webmaster in the site to deploy keywords and worry, a small number of small and medium enterprises are not worried about the site, the reason is because a small number of business owners to the Site keyword deployment is correct, know how to effectively deploy the Enterprise site keyword So that the site ultimately obtain a large number of accurate target traffic and a single. And most of the big business owners did not go to the correct deployment of effective keywords, the results of the site did not have a single flow. According to incomplete data, this part of the corporate web site can not get accurate target traffic is also because the owners do not master the principles of deployment keywords and effective deployment methods. Therefore, most of the business owners are also worried about this matter, ask others not to get the accurate method, oneself make also at a loss, cause the Enterprise website No flow of Baidu arbitrary slaughter.

About the traditional enterprise Site keyword deployment of this piece, need to do the premise is a lot of, such as keyword mining, selection, grouping and so on a series of work, finally began to deploy the keyword. Of course, a lot of business owners have been mining a lot of keywords, but also select and group, but the final card in the keyword deployment, the other is the deployment of keywords is the need for some principles, if the principle of no understanding may result in improper deployment of keywords, site traffic less, not accurate target traffic, Causes the enterprise website to operate for a long time not to have several orders.

Of course, A5 marketing in the traditional enterprise site to do SEO diagnosis (http://www.admin5.cn/seo/zhenduan/) services, there are many business owners in this piece of doubt or some of the deployment of key words is considered cheating, and finally by Baidu down the right, K station, etc. This also let the traditional enterprise webmaster headache, do not know how to do this piece. In addition, some of the customer's Web site problems also appear here, after the diagnosis of Web site traffic quickly increased. Therefore, A5 marketing Huang Today wrote this article can help some have done keyword research business owners, the following to simply communicate with you.

Principles of keyword Deployment

General traditional Enterprise Webmaster in the site to deploy keywords, to adhere to a number of principles, these principles for the deployment of keywords to bring some advantages, such as reducing cheating, reduce keyword competition, so the principle is very important, the following simple look:

1, each page only need to deploy 2-3 keywords, do not deploy a lot of keywords.

2, in addition to the content page outside the page, the key words can not be duplicated, not even too close.

3, for too similar keywords or synonyms to carry out a combination of deployment, as far as possible allocated to a page, if the station resources are rich, can be deployed separately.

4, in addition to the content page outside the page, the deployment of the keyword is best standardized keywords, not too many attributive adjectives.

In the deployment of site keywords, the reason for these principles is also to avoid only for SEO to make the site into a garbage station, and to avoid duplication between pages by keyword conflict between the internal competition. For content pages, the need for a network of keywords to the natural integration of the content, do not have to do keyword conflict considerations and restrictions, content can be unlimited expansion, even if the two content of the core keywords the same, will expand a lot of other different long tail keywords. For example, the core keyword is a certain product word, you can expand the price of such a product, the effectiveness of certain products, such as the benefits of such products, the proposed keyword in the study to dig more keywords, and then organize to do grouping. About the traditional Enterprise website keyword research can refer to this article: "Talk about our eyes of the key words research and analysis."

Second, the keyword deployment method

suggested that the webmaster in the deployment of key words before the grouping of keywords, only the key words after grouping will have exclusive whereabouts. The grouping here refers to: according to the Site page type to group the selected keywords, including: which words suitable for the home page and the core directory pages, which words to expand the subdirectory page, which words suitable for the topic page, which words suitable for layout to the content page, which words suitable for the site resource aggregation page; Which words do not fit the existing Web type, you need to design new types of Web pages.

And in the grouping of keywords to consider: the length of keywords, search volume, competition intensity, part of speech, business value and the category of classification and other factors. By integrating these factors, the keywords are divided into core keywords, target keywords, traffic words, long tail words, etc. to assist in the deployment of these keywords in the website. At the same time, these factors determine whether a keyword is suitable for a certain type of page, is not the resources can be effectively used, in fact, also directly affect the need for keywords in the site layout. So according to their own site specific circumstances, content data and the purpose of the site to select the keywords to group.

Grouped by keyword, you can draw some high search volume, high competitive intensity, high industry status of the key words can be placed in the home page and main columns on the site optimization, while other keywords according to their own search volume, length of nature, the standard of the degree can be layout to content pages, theme pages and aggregation page optimization.

If the search volume is small and long tail of the keyword can be deployed to the new content, for content pages, you can choose to assign to the network of people and content writing, if there is no network is not required to allocate, the whole can be. I do not know whether we have found, and now are doing so, has been mainstream. But there is a point to note that many people in the content of this piece did not do a good job of quality control, easy to make the site content farm, resulting in the search engine punishment. Medical care is a typical case. and A5 Marketing to the customer site to do SEO diagnosis, found that a lot of traditional corporate web site because the content of the long tail of the word deployment and content to write the content of the farm, and ultimately by the search engine punishment, so the enterprise owners should pay attention to this piece.

In addition, if the traditional enterprise has SEO team, it is recommended that all the keywords focus on breaking participle, and then the words after the word after the grouping, and then let each of the nets are divided into a number of words, and let the network to browse through the word every day, and then put these keywords into the daily need to write the content of the article. In fact, this does not require them to write in accordance with the key words, but asked them in the writing industry content, can intentionally or unintentionally the keyword layout to the content, this can avoid the site become content farm, can also be mined out of the keyword deployment to the content. After the word, plus the network of natural writing, will make the site to get more long tail word flow.

Finally, sorted out the keywords "strongest" and the smallest and "weakest" and the largest number of keywords have a destination, for the remaining search volume, competitive strength and quantity are at the middle level of keywords, at this time can be based on the keyword specification degree and nature layout to the topic and aggregation page. Of course, aggregation page does not recommend doing, in order to avoid cheating, many business owners are not good at doing aggregation page keyword optimization, is often Baidu K station is one of the reasons for aggregation page problem.

Written at the end:

Traditional Enterprise Website keyword deployment principle and keyword deployment method is particularly important, only understand the principle and the correct effective for each page of the site to deploy keywords, in order to get the corresponding accurate target flow and long tail flow, so that not only the weight of the site, traffic rapid rise, and a single quantity also believe will be even greater. Therefore, the recommendation of the traditional enterprise site webmaster will be a good deployment of keywords, but also recommend not because the keyword deployment and create a stack to cause cheating and by the search engine punishment. Of course, if the traditional corporate web site does not have the flow, no weight, no rankings, recommended through the A5 Webmaster network features SEO diagnostic services to help you improve the flow and weight. Enterprise qq:800017899, add direct contact A5 Webmaster Network SEO project manager.