A5 Optimization Group: Correct use of "H" tag to enhance the page weight

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In search engine 7478.html "> Internal optimization has a" H "font label optimization, reasonable use can enhance the whole site keyword weight, and even bring a lot of long tail words. In actual optimization, however, the A5 optimization team (http://seo.admin5.com) found a large number of Web sites using H tags incorrectly or not using H tags at all. How to optimize the website with h tag? This article gives the following suggestions:

One: What is the H tag?

The consortium points out that the H1-h6 tag defines a title. H1 defines the largest title. H6 defines the smallest caption. The h tag is turned into pairs to begin with to the end. H1,h2,h3,h4,h5,h6, as a title tag, and based on diminishing importance. Following this principle is necessary, it can make the level of the page more clearly, so that the search engine to better capture and analyze the content of the theme of the page and so on.

Two: How to use h tag?

The H tag, as the title tag, is in itself a hierarchy of the importance of each title. Use the Sina page for an example to see:

The only one of the "H1" tag used in the home page! In fact, we have always advised the webmaster to define the unique H1 label on each page so that it is more in line with the SEO specification! Now we are looking at the H2 tag, how is Sina defined?

Search is the main link to search the whole station, but also in order to tell the search engine its importance, piling up for the H2 label statement.

After observation, Sina basic All level two navigation has carried on the H2 label expression, but other like H3 label:

It can be said that H3, basic is not very important, and H3 the following label is not found. Of course, we just made a brief analysis of the Sina homepage, but it is not difficult to explain that the main purpose of the site H Tags: (the following two action screenshot, editor does not support)

In addition, H3, H6 basically not important, of course, we usually do optimization, for some unimportant title or try to take optimization, do the perfect attitude, after all, no such brand site has the strength. Just as some large portals don't add keyword keyword tags, our small sites need to be exhaustive. Also, let's look at the H font label for the content page:

But the content page, not only has carried on the H1 expression to the logo label, also has carried on the H1 label optimization to the content title, highlights its importance, prompts the search engine. Note: The H1 label is for the important title of the callout, if multiple frequent occurrence will affect the search engine on the quality of the page is not correct judgment. After all, Sina is a brand high weight website, ordinary station can not compare, so still mark the only H1 label better. The content also H2 the label to give:

Although the importance of H2 is not as good as H1, but still is an essential part of the page tag, Sina content page using the only "H2" tag to prompt search engine attention MORE: relevant content, so that the structure of the search engine crawling more relevant content. This creates a "set" equivalent to the "related recommendation, tag tag" in an ordinary Web site, so the effect is to elevate the topic's ranking.

Sina's optimization has been done is relatively in place, many webmaster often to do this to optimize, then remove Sina, we have a brief look at the other peer portal is how to treat these font labels:

As on Tencent's first page of a H1 statement of the screenshot, today's focus on the topic of the description, not rigidly adhere to the logo, this shows that H1 expression of the content format is not fixed in the logo, content title. Can say, h tag is to tell the search engine current page What content is the most important, Tencent so optimization is also very correct, so that search engine focus on the hot spots.

and NetEase homepage and Sina like, all have H1 label marking,

In the content page, only the title of the H1 label labeling!

What can we see as a common webmaster? H label not only to use, but also reasonable use. According to its importance of the hierarchical H-tag optimization, is the best optimal choice. No use of H tags, or a flood of use of H tags, can not achieve the best results. The other uses of the label are highlighted according to its importance, but one thing is certain, the same page with the use of H tags, the use of the title of the more important will not be highlighted. And because it is a font label, we directly optimize the size of the font may be unsatisfactory, or affect the beauty of this point can be defined in the CSS. As on the content for A5 optimization Group/Heguijiang A little experience summary, hope Stationmaster has benefit!