A5 Optimization Group: The festival will be to the website is the "Spring Festival" disease?

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2012 is your website sick? The Spring Festival will come, according to the A5 optimization Group (http://seo.admin5.com) survey to understand: Recently a number of sites in Baidu rankings in the relatively serious decline in the keyword, and these sites in the past most still have a relatively good ranking. Webmaster, have you found this out? By this, I think: the Spring Festival will come, search engines or the site's regulatory rules or changes, today, the binary summed up some of the case site briefly said the point of view analysis:

First: Update frequency disorder

The Spring Festival will come, many sites have begun the final finishing project, so "update disorder" phenomenon occurs. and exactly every month 2012 first month, the author believes that the search engine may have some changes in the rules, so there is a considerable part of the site by the search engine down right. With the author of a talent network to cite examples, usually updated in about 20 pages, ranking has always been very stable, because the year near a few days to go home, so speed up the next update frequency, so that the current daily update of about 40 pages, the result is always the search engine seconds to collect the station, in the continued collection of 3 days after the right to fall Of course, this is only a temporary reduction of power, and will not affect the long-term. This rule has existed in the past, but it is understood that it has been particularly pronounced in the near future.

Second: External chain audit to increase

Perhaps also because of the new Year's reason, the recent search engine seems to the site's outside the chain to do a lot of action. Binary system yesterday to observe an example, I do not know whether it is accidental, the past A5 Forum published outside the chain is very rapid, this point all webmaster are recognized. But yesterday released two links, half an hour or so has not been included. Is it the beginning of the spider is not open, or outside the chain of rules have changed? Although the link was included in the end, but compared to the past slow a lot, this is a little observation. In addition, the recent search engine has a clear "eat" outside the chain phenomenon, has been doing outside the chain, always see the increase in the phenomenon has also been more, the Web site ranking decline or related to this. The last binary in Baidu know to do an experiment, found that "relevant information" can not add the site link, if the addition is directly audited. Do not know is not individual? Webmaster friends can also do a test, search engine external chain control adjustment intensified.

The above two points from the site content, outside the chain did a bit of analysis, in addition to the binary network also found that the rules of the search engine also made a lot of changes, such as:

Third: cheating detection deepened

The binary web site did not cheat, but recently several sites tied down the right, but the binary system got a conclusion: the site by the search engine that cheated. Why do you say that? binary system has five or six sites for mutual links in series. This in the past is not a problem, after all, the amount is small, and each station is an independent IP address, and will not be the search engine that is cheating, but this year several sites at the same time down the right, unavoidably will the problem guess here. Webmaster, if your site in the near future is also down the right, carefully consider whether there is the same problem?

Four: Website revision Sequela

During the Spring Festival, not only the Railway ministry's Peak transportation, the Internet is the same, the search engine at this stage will withstand a higher standard of information delivery services. And the site if the revision during this period, because the search engine itself is heavier load, the revised information may not be able to timely transfer back to the search engine database for updates. And the new information on the Web site has not been updated, the old information has been changed, so the site in the near future is facing the risk of the right to fall or a greater number.

Five: Website Trust degree question

Recent rankings have fluctuated, more of a relatively new site, and those old sites appear floating is not very large. As a result, the binary also believes that the ranking floating or will be associated with the site trust degree. During the Spring Festival is the peak of users ' access to the Internet, the demand for information, services, geometric times growth. In this period pseudo information, pseudo product is more active, search engine in order to protect the user index to the reliability of information, so some low trust site for a short time down right.

In addition, A5 optimization group Heguijiang (http://www.zhihuiseo.com) also guessed, why just not as much as 2012, so many sites have been hit? Maybe it has something to do with "SEO3.0", what is SEO3.0? I do not know webmaster can Baidu, Simple is: In order to provide high-quality content, products based on the user Search experience optimization to enhance user satisfaction, and thus stimulate the user's social sharing activities and the formation of natural SEO, and this time the ranking adjustment or will be associated with this SEO3.0.