A5 Soft language training experience of two: how to plan soft

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The author has written an article called "A5 Soft text training experience One: How to write a sales type of soft wen," this article is mainly introduced some soft writing skills, today I would like to share with you the methods and techniques of soft text planning, I hope to help.

We want to our own website for soft, or soft wen marketing, not just write soft text to publish, this is far from enough. We all know that the role of soft paper, such as the promotion of brand awareness, to bring the site outside the chain and weight, directly generated the purchase of users, so, how do we do soft wen planning it?

Wuhan Yao Jie technology for everyone to make a summary, soft text planning is mainly divided into a few simple steps:

The first step is to identify the user community. What is a clear user group? In simple terms, it is to identify the consumer groups of industries, industries or businesses. If we do not have a good grasp of the consumer population, it is difficult to do soft paper planning. We can make an analogy, like Gado herbal tea, its user groups are basically 15~35岁 about consumers, so they are targeted at this age group of users of the publicity, the most obvious is the "good voice of China" The birth of the program, usually see "China good voice" of the audience are mostly in the 20~30岁 between , they built the program to use the user community to advertise. Therefore, we do in the soft text planning, we must first determine the user population.

The second step is to make clear the target of soft text promotion. Many enterprises in the soft text planning, for the promotion of the goal is very vague, this will make soft paper planning becomes very difficult. Therefore, we need a clear goal in the soft text planning, focus on what needs to do the work, these are best to be very clear. Travel nets, for example, we must be clear about the goal of website promotion, such as the promotion of one months to achieve a what effect, can be registered users to achieve how much, traffic to grow to how much, can also be sales conversion rate to achieve how much, ranking to achieve how much, these can be used as our promotional goals. Before we do the planning, it is best to set a short-term goal, then the next can be based on this goal to develop relevant promotional programs.

The third step is to make a clear idea of writing soft text. In general, when we write soft text, we must use the user's needs and interests as a selling point to create. For example, through the introduction of soft paper to show the strength of enterprises and brand image, through the introduction of the Enterprise Marketing channel soft paper to show that enterprises continue to develop in order to obtain agents, through the introduction of product performance software to stimulate consumer desire to purchase, through the summary of the operation of the website to promote their own web site. These are soft writing ideas, ideas can be varied, but creative thinking and platform is inseparable, such as the soft text to be put to which platform, then for the characteristics of this platform article, our creative thinking also to make appropriate adjustments. For example, put on the news platform, you need to write professional news software, different platform for the requirements of the soft text is not the same.

In fact, now, whether for the enterprise, or website marketing, soft marketing is an indispensable tool for marketing, soft marketing effect is very obvious, but also more and more attention, therefore, master the skills of soft text planning can be said to be critical, I hope the author today's sharing can help.

This article is from Wuhan Yiu-Jie Technology Co., Ltd. http://www.seoyaojie.com/news/40.html