A5 Webmaster Network Business Training Experience dry share

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In the A5 Webmaster network in the second phase of Business-to-business website operation training My mood is still more excited, even excited. First of all, we must thank A5 for providing a training platform with the strength and dry goods. Also thank the training instructor Liupu teacher selfless sharing, patient guidance. Teacher Liu has a wealth of Internet operating experience, teaching, meticulous patience, full of enthusiasm, the course also has a large number of dry goods to share. Let me really realize: teach people to fish than to teach people to fishing. Finally, thanks to the passionate children's shoes, old nie, ding and so on, thanks in the group of selfless sharing, and thus common progress.

Through this business-to-business website operation training, the harvest is huge. Sometimes in a class can not digest, but also after class practice to grasp. At present, our team is running an industry business-to-business Web site, in the course of operation also appeared a lot of problems, so Miss Liu's lectures can be timely. So today for you to share the experience and training after the summary of some of the experiences, hope to build your industry business-to-business platform to do my humble. OK, get to the point.

Business-to-business Industry Overview

As we all know, the rapid development of the Internet, similar to Alibaba's integrated Business-to-business website is currently basically saturated, but vertical professional business-to-business website has ushered in the development opportunities, it will become the future of business-to-business market power. So we go to do now, not too late, now to do, is the opportunity to stick to it is success!

At present, according to the statistical industry site dozens of daily growth rate, the momentum of rapid growth. According to the Matthew Effect, the last surviving profit of the only three or so, at the same time as the initial stage of development, the current situation is relatively miscellaneous, relatively chaotic, normative is not high. Therefore, we need to take the formal, professional, brand attitude to operate the website, improve competitiveness.

Profit model

We want to be clear about the purpose of running this site, you spend time to spend to do this site is why? Ask yourself, for money, where does the money come from? For the development of the industry, how to calculate the industry development? How can we go to the capital market in order to go to the capital market? We have to set the profit model by decomposing the target, At present, the industry business-to-business Web site problem is a single business model, most of them through SEO and other promotional methods to obtain traffic, thus using advertising mode. So how do we set a profit target, or to combine the Internet and the industry to go the right way. Here are some references for you:

Early, that is, 5 years we can use the Membership + advertising mode, this part is mainly to accumulate industry members, because of having a member, it has the most resources of the industry;

In the medium term, we can do more promising online trading platform, because through the initial accumulation, we have a certain number of members can buy and sell products. But we are doing online trading to consider the reliability of products, quality and so on, otherwise it will affect their own brand;

Later, can be the main value-added services and business platform, we are based on the entire internet, careful planning, such as: Mobile phone mobile software development, to the back of the business platform to build industry entrepreneurs exchange platforms, to the platform for the cornerstone to expand.

In short, we do the work is to promote the industry information development, then we take this as the goal.

Team Building

Speaking of the business-to-business overview and profitability model, we need to build our team to complete our project, the formation of the team is critical, a cohesive, fighting team benefits needless to say. So in the early stage of our money is not sufficient, the staff is not in place how to improve the situation? We are divided into one by one departments.

Operations: The initial period is also essential, including: financial, human, administrative, project and so on, the main function is responsible for the company's operations, system wages, attendance and so on, to protect the company's logistics, to ensure the normal operation of the company.

Technical Department: mainly responsible for website maintenance, hardware and software, website security, website adjustment, technology development, mobile applications, etc., need to constantly adjust technology to meet customer needs, in short, users need, we will go to development. It is worth mentioning that the following four posts will be set up at the beginning: programmer, web designer, front frame design, seo four pieces. In addition to the early stage, especially web design this piece must work hard, need to design a professional atmosphere, fully give users a sense of trust.

Editorial department: Mainly do the collection of industry information, to be valuable. For example, you can do interviews and interviews. At the same time do an interactive push, for example active forum. The content of the website is very critical, the user will know that the specialized is not professional, so do not keep the lucky mind. In the content exhausted time like the previous interview interview, to go out, do not go out how to get the original content? and then how to do propaganda?

Service department: Customer service and pre-sales after-sales service, the main functions of the call, customer maintenance, major customer mining and so on, the main target is the service audience, telephone sales; For example: telephone return visit, understand the demand, can give experience right and so on, the current customer service department 95% is the telephone.

Marketing department: Straightforward point is to promote money! There are business cooperation, promotion planning, advertising and other small publicity.

Business-to-business website Planning

Before doing the website, must do the project appraisal, only then completes this part, only then will walk smoothly, behind is the professional website management and other management. At the same time the target is more clear, there is system and supervision to judge, how long is the project? How to judge the progress? Website planning based on project analysis and market research, so be sure to do a good job in the preparatory work.

Website design and Development

Website design and development This piece is also more important, may be in the early stage of my planning can not be step, but some of the early part of the need to pay attention to specific list of the following 8 more important parts.

Site Template: We are in the development of design sites, avoid the use of common templates, although fast, but endless, customers and search engines do not like, as far as possible to develop themselves, carefully designed, please be sure to pay attention to this point.

Investigation planning: Since the professional industry vertical portal, we need to investigate the site planning, focus. For example: The site column, the main push is what points? The information users need to put in the eye-catching position, attract users.

Channel columns: The site must be reasonable layout channel column, very important, the success or failure. So how do we make a reasonable channel column? You need to grasp the following two points: prominent themes and clear structure. At present, our audience is more and more lack of browsing patience, there is no accurate positioning and corresponding column links, if it is difficult to find, can not attract to leave visitors. So the above two points must be patient to do in place.

Domain name space: The domain name not only needs independent purchase, but also guarantees the regular purchase, the space host needs to own independently to have the management, relatively good control, guarantees the security aspect also to have no problem.

Web Design: Design art is very important, here to distinguish between the level of design and use, the use of software does not necessarily have a good design level and industry capacity. 35% customers will be based on the site to judge the professional feasibility of the Web page, so be sure to work on the web design.

Web compatibility: About Web compatibility is actually included in the design of the Web page, here alone is because of its importance, we need to ensure compatibility, in each browser to see the same effect. Again, it's very important!

Programming aspects: Find a good programmer, to ensure the normal operation of the site. At the same time can be based on market users demand independent rapid development function, and not be defeated by security procedures. At the same time also have a certain degree of technical sensitivity.

Search Engine: Early must do good keyword analysis, combined with tool analysis, must be less detours, at the same time to stand in the target customers to think. Of course, we have to design long tail keywords, we can collect data from the professional mining industry data.

Website promotion

The importance of website promotion is self-evident, so today for everyone to share the actual combat website promotion method, the website promotion generally divides into two parts: the online promotion and the offline promotion, among them the online part has the practical 15 kinds of methods.

The first part: online promotion

Search engine: One kind is the SEM, pursues is one kind of highest price-performance ratio, the early period we searched through the Baidu index popular keyword, carries on the SEM marketing. The second is SEO, through the SEO technology to the Search engine home page.

Exchange Links: Need to understand its purpose is: seo+ Flow + to build brands, exchange links is a relatively large amount of the early way of routing. One is the exchange of links, the second is paid links, the specific choice of the need to be based on their own actual situation. At the same time link to constantly exchange, need to adhere to, it is a long-term process.

Online advertising: In the industry's top stations to find ads, if not to go up and down the industry to find advertising position.

Information release: Can be said to be the most practical, cheapest way to promote. It publishes valuable information to other websites, often bringing unexpected traffic and effects. For example, common media include: forum, know, document, etc.

Blog Promotion: Use the blogger to spread the information of our website. Generally do not promote the product, but promote the brand.

Personalized promotion: Refers to the promotion of content, to the industry to provide a variety of information to provide personalized services, such as through mobile phone messages, mailboxes, micro-mail and so on. Can infect the customer, also can promote the loyalty degree.

Membership System Promotion: At present the domestic is developing, the domestic business-to-business to this piece has the potential, and the development momentum is relatively swift and violent, may combine own industry to do the detailed planning, simultaneously does not neglect the promotion simultaneously the value.

Online Store: Shop, we can set up on the third party platform shop, you can provide or sell products. That is, the use of Third-party platforms to bring traffic. Under the description: Also not necessarily to sell in kind.

Viral promotion: Through the user Word-of-mouth, rapid replication promotion. For example, the use of software mass text messages, mail. Can be spread quickly with fact hotspots. But to grasp the content of the animations.

Network video Promotion: Upload industry video to the website, its weight is higher. The most important part is to have an outside chain, to have a good watermark. Of course, video sources do not have professional equipment can also be photographed with mobile phones, can be divided into sections to shoot, the main shooting highlights. At present, the Internet professional industry video is relatively small, if the planning is good, the flow effect is still more ideal.

Forum Promotion: Using the Forum interactive to carry out in-depth promotion, remember: Many Web site traffic through the forum.

Network Promotion Alliance: NET Union promotion, for example Baidu Net Alliance: http://wangmeng.baidu.com/Prophase also can try, more effective.

e-book Promotion: Baidu know, Baidu Library and so on. Understanding and practice, found that the flow is relatively large, but also relatively simple.

Event Promotion: Plan some valuable, attractive topics and focus on our site through hot events.

Im tool Promotion: This is also more common, we all know the way. Instant Messaging tools, such as QQ, like, and so on. Its effect can not be underestimated.

Part II: Offline promotion

It can be said that the core part of the online, and this is precisely a lot of business-to-business site operators ignore, or not pay attention to places. We should attach importance to offline promotion, such as trade fairs, industry gatherings and so on.

Website Sales

Sales is the time we are planning a business-to-business website to pay attention to a piece, but at present the Internet many business-to-business Web site operation for several years, nor set up their own sales department. Some also set up their own sales department, but the effect is not good, it is difficult to make ends meet, let alone profit. These problems do not have a correct and comprehensive understanding of Business-to-business website sales. We need to have specific and clear objectives in the early stage of planning sales, at the same time to dismantle these objectives into different indicators, preferably real data.

Also is not a website to start to expand sales team, also need to complete certain indicators after sales work, can be sold before the site main reference indicators are: The number of industry visitors stable in 1000+, which can not be less than 30%, the original content ratio is not less than 30%; The website has the real industry member registration every day, among them 40% members automatically publishes the information on the platform and so on. Above is the sales site before the index reference, including but not limited to the above section, but also need to combine the actual situation of the industry to consider.

Concluding

Thanks again to the A5 Webmaster Network for the exchange of Business-to-business experience platform and Liupu Teacher's meticulous guidance. Due to time and experience constraints, if there are omissions and lack of place, I implore you to provide valuable advice. At the same time look forward to working with you to exchange, share and progress together.

At present, the author is involved in the operation of the tape industry Portal: http://www.rubcn.com/, welcomed the industry to share together. The author qq:619630863, verify the information please fill in "business-to-business communication", Thank you!