A5 Webmaster Network Yue Huai Marketing team: "Black" June down the Weight summary report

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June, in a webmaster in an uproar, in the update in a "well-known web site" One night disappeared in the field of vision, or even tens of thousands of of the included all become bubbles. What makes Baidu so unbalanced? Even June 28 a day, according to "SEO data vane", K station ratio can climb from 0.2% to 2.29. What makes Baidu so in a huff? A5 Yue Huai Marketing Team (http://www.yuehuai.com) after recent observation, make the following summary:

One: The recent replacement of the server site

Which stationmaster has not replaced the server for the website? Few of the owners of a profession have done such a thing. Change the website, whether will cause the website to drop right? has always been the webmaster more concerned about a problem. But through a reasonable relocation, and will not cause the site down the right, this is also all the webmaster altogether know.

However, this "common sense" seems to be broken, A5 Webmaster network Yue Huai Marketing team, in many SEO cases and SEO consulting, found: Many sites in June was down the right, nearly one months on the server or IP made changes, at first did not find any impact, but in the follow-up to an update, suddenly encounter the right to drop, Also included are tens of thousands of rejected.

Second: Recently made a revised site

Reasonable SEO will not cause the site down the right, this is Baidu Lee has given the answer, in fact, is indeed so, on this seoer are very clear, otherwise who will be the site revision it? But the recent revision of SEO, but it is easy to make the site doomed. Of course, this revision is also to see what is changed, we found: template replacement, home title change, keyword increase or decrease in the recent impact coefficient generally elevated.

So A5 Yue Huai marketing team to remind Webmaster or enterprise company: if not necessary, in the near future, do not make a wide range of Web site revision, especially the theme and direction of the site's revision.

Third: Optimize excessive to reduce the right

Reasonable internal chain optimization, can be a good upgrade search engine index efficiency, frequency, improve the friendliness of the search engine. However, excessive optimization, it will cause the site to be down right, and this in the recent performance is particularly prominent. So what are the main concentrations of performance? A5 Yue Huai Marketing team gives the following suggestions:

Internal chain structure Optimization: A, avoid a large number of 404 error pages, B, not for the keyword "density" can be inserted keywords, C, do not appear in the deep loop link, not the first page of the directory structure depth not more than 3 levels.

Four: The content collection is serious

Efficient collection, you can enhance the weight of the site, this is a lot of webmaster have experience, here we do not say much. However, every day, every year there will be a large number of sites so k, and this performance in the June update performance is more obvious.

To say a website 100% original, really difficult, especially for personal webmaster, we suggest: for the strength of personal station, or enterprise station, as far as possible to do 100% original, can be moderately false original, do not do so-called "collection." and time limited webmaster, also do not do collection, even if the appropriate false original modification is also good. 10, dozens, acquisition may not be a problem, but also for the site to bring a lot of traffic, but this is based on the premise of "weight", when more than this limit, then the weight will be negative output, resulting in the site down right.

V: Misuse of optimization tools

A5 Yue Huai Marketing team, in the diagnosis will be a friendship to remind Webmaster, do not use any optimization software, according to the program of things someone can make out, there will be a reverse system, especially search engines, but will not allow the optimization of the order of their influence.

After a lot of customer cases, we found that Baidu recently used the "SEO software" site has been very strict clean-up, especially in a few months the weight of the rapid increase in the site, in this clean-up weight is a nosedive. Many webmaster think SEO is very simple, in fact really so? Search engine if that, also need not research, SEO engineer also have no high and low points.

Six: The quality of the chain is low

Outside the chain, is the site ranking of the necessary factors, strong outside the chain can make the site's ranking more firm, but really? A5 Yue Huai Marketing team friendship to remind Webmaster: Do not covet cheap buy outside the chain, such as Taobao 100 yuan million of outside the chain, really possible? Many webmaster in the payment, outside the chain will disappear overnight, weight overnight fly down.

In addition, there are those "one-way link" here we do not comment on any one of the outside chain company, but please webmaster Note: Purchase links, preferably not more than 50 links to the site. A large number of export links to the site, the first: the weight has been divided almost, the second: Search engine is outside the chain of factories, its weight may not be enough stability.

Summary: Webmaster, how to face this ranking storm? A5 Yue Huai Marketing team gives the suggestion is: first, do not blindly cancel the friendship link, because some stations may be the search engine temporary adjustment updates, such a station we have seen a lot of recently. Second, do not because suddenly drop the right to do the website revision, even if do the website revision also must seek the professional optimization team for the website present situation to make the reasonable analysis, then has the target revision. Third, stop as said several points that are not conducive to optimizing the operation and do to correct. However, finally A5 Yue Huai marketing team ponder: Website optimization enough in place, will encounter down right? Thick thin hair, you can calmly meet every challenge, solve the problem of website optimization, will solve the potential crisis. A5 Yue Huai Marketing Team: Enterprise QQ (800017899), free consultation website SEO Diagnostic Series questions. As the view is: A5 Webmaster network SEO team, Heguijiang personal views, if different, please make exchange to add.