AAA Evaluation mode: Marketing Management from Customer's point of view
Source: Internet
Author: User
KeywordsCustomer test consumer commodity
The AAA evaluation model is a model method based on the customer's decision-making behavior/psychological process, which can help you evaluate, revise and adjust the website operation marketing ability. At present, the enterprise management more and more focus on "people", the consumer's mind and behavior become the key. Online store, consumers enter the supermarket, through the shopping channel into the store, consulting staff, on the shelves to find interested goods, the final selection of goods, and at the cashier knot. Offline and online business thinking in common, but online can not directly observe the behavior of consumers, each step of the process, it is possible to lose customers. AAA evaluation model, can help http://www.aliyun.com/zixun/aggregation/7578.html "> Electric business enterprises to retain unnecessary customer churn." The AAA evaluation model is essentially a kind of thinking mode of Enterprise self-examination. These include the ability to touch (availability), attraction (attraction), action. The ability to touch means: to ensure that the site can be accessed, to allow customers to enter the site smoothly. This involves the speed of access, access friendliness and so on. Attraction refers to the ability to attract visitors, so that customers have the desire to continue to access the use. This involves page design, use experience, content publicity, professional degree, and even specific to the promotion, commodity, price and other issues. Dynamic means: To provide visitors with the convenience of the ability to maximize customer to become repeat customers. This involves the basic contact entrance, the high-level contact entrance, personnel reflection, personnel effectiveness and so on.
How do you improve your 3 a ability? The following will be detailed.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.