Aaron Levie, led by the cloud storage giant box, knows the grim situation it faces

The cloud storage giant box, led by Aaron Levie, knows the grim situation it faces. In the S-1 document released in Monday, the company clearly listed Dropbox, Google and Microsoft as competitors, and pointed out that many companies are now building their own cloud storage and collaboration software.

Evernote is one of the beneficiaries of this "it consumerism" (consumerization of it) as employees increase their choice of voice over enterprise software. Box's strategy is to first use free products and services to attract the company's customers, once the box's products into the enterprise, Levie has the confidence that it will "spread like a virus", when the enterprise employees can not leave box, is the day it entered the enterprise.

According to Businessweek, Box now has 34,000 paid corporate users, 40% of which are from Fortune 500. One company even registered a box account for 60,000 employees. As of January 31 this year, Box's annual turnover has increased from $21 million trillion to $124 million in 2011.

box in the S-1 prospectus said it still does not expect to profit, the impact of the IPO is still unknown. In the past three years, Box has spent almost five times times more on marketing and marketing. Last year alone, the company's sales increased to 139, with free data storage space and customer support worth as much as $12.6 million.

And from the competition in the box, many competitors take advantage of the long-term relationships with corporate customers and try to match up with the sales of cloud storage products. Both in terms of price and convenience, this is a drastic one for box. Many enterprise customers also have a tendency to develop their own cloud storage. As for the extension to markets outside the United States, it is still difficult to persuade foreign clients to use American companies ' services to store sensitive information.

Once box is stationed in a company, it usually behaves well. Almost all customers will spend at least 5000 dollars to renew their services. By the end of January this year, the cost of box enterprise customers has increased by an average of 136%.

The box increased by 44% in the last year, despite the fact that 85% of the 225,000 companies still have a free trial box. This may seem like a flaw, but it is also possible to nurture business opportunities.