According to foreign media reports, market research company ABI study recently published a report predicting that, despite the slow popularity of geographic social networks such as Foursquare and Gowalla, the 2015 Geographic Social network advertising revenue will reach $1.8 billion trillion.
Many companies will use geographic social networks to distribute marketing information to mobile users. Some companies will take advantage of the check-in features provided by Facebook and Foursquare, and some will use shopkick applications to provide incentives to consumers in certain places.
Although some shoppers are concerned about privacy, Neil Strother, an analyst at Abi Nier Strosser, says that if they are rewarded, they will still use geographic social networks.
Strosser also advises companies to make more innovations in deploying location-based services, as the market is still at an early stage of development.
Despite Facebook's recent launch of the Places feature, traffic in some geographic social networking services is still growing. For example, Foursquare said that on Facebook's announcement on the day of places, its registered users topped record highs.
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