ABI Research, a market study firm, recently published a report predicting

Source: Internet
Author: User
Keywords Location social 800 million dollars ad scale
Tags advertising advertising revenue applications check check-in company consumers facebook

According to foreign media reports, market research company ABI study recently published a report predicting that, despite the slow popularity of geographic social networks such as Foursquare and Gowalla, the 2015 Geographic Social network advertising revenue will reach $1.8 billion trillion.

Many companies will use geographic social networks to distribute marketing information to mobile users. Some companies will take advantage of the check-in features provided by Facebook and Foursquare, and some will use shopkick applications to provide incentives to consumers in certain places.

Although some shoppers are concerned about privacy, Neil Strother, an analyst at Abi Nier Strosser, says that if they are rewarded, they will still use geographic social networks.

Strosser also advises companies to make more innovations in deploying location-based services, as the market is still at an early stage of development.

Despite Facebook's recent launch of the Places feature, traffic in some geographic social networking services is still growing. For example, Foursquare said that on Facebook's announcement on the day of places, its registered users topped record highs.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.