Abnormal low-level promotion was called off erotic little web game was eliminated

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and online gaming industry veteran said, "Blood three" problem is only a case, in fact, many web games are vulgar promotion, competition confusion of the situation, in the coming period of time, the web game industry will undergo a round shuffle, small web game enterprises face the fate of being eliminated.

Like a mess.

"My MSN virus, every day will inexplicably to friends sent" blood three "promotional links, friends are complaining to me, I'm tired of dying. "User Xiao Zhang first know the web game is from the" Blood Three Kingdoms "began, but unfortunately, this page game left him more rogue, bad image.

Like small Zhang, many netizens are suffering from the "rogue" of the Web game ads on their erosion. That may be a provocative beauty * * Pictures, perhaps a site is constantly popping the temptation to click, perhaps unknowingly a modification of the homepage of the small plug-ins, in short, the web game through a variety of different ways to get to the table to recruit users.

And many web game operators acknowledge that there is a real mess in the industry.

The industry does have a lot of web game operators taking * * and vulgar ways to promote online games, said Mr. Steel, the chief executive of the trade.

Aggressive competition

Why is the fiery web game so messy? Xufeng, an analyst at Eric Consulting, said that because of the low entry threshold for web games, many enterprises poured into the market, and the competition was fierce, which created confusion in the industry.

Wu Guo, president of the public, the last year, the web game market suddenly emerged a lot of competitors, we are eager to seize users, so we took some aggressive measures. If an enterprise to take irregular aggressive measures, other competitors do not copy will lag behind, so the market has been a variety of irregular promotional methods.

At the same time, the combination of the way the operation of the web game to promote the chaos brought about by the growing soil. Days Trade Information Network related people think: research and development, the operation of the web game many enterprises are often not strong financial strength, lack of personnel, so will take with many home web site joint operation of the way. But there are more partners in the joint operation, and these partners will be promoted in a variety of ways in order to gain greater benefits. In this case, the game's research and development operators are difficult to monitor whether the collaborators take special measures to promote.

Small businesses will be eliminated

Although the Web game market is hot and confusing, but insiders think this is only temporary, the web game industry will shuffle, some small enterprises will die in the process. The company said the merger of the Web gaming industry is taking place, and that the industry is expected to shuffle this year and next.

Liu said that the web game did not actually reach the outbreak of development, but this year the entire industry will calm down. 51wan to improve the quality of their products at the same time, will seek a good team for mergers and acquisitions.

Eric Consulting analyst Xufeng that, although the market size of the Web game is very large, but small enterprises do not have much room for survival, large game companies will be through mergers and other means of integration of the market, the real competition will occur between large companies.

Xufeng said that the bustling web game market is just an illusion, in fact, the threshold of the web game low, short life cycle, low viscosity, when large companies to join the competition fortress, small companies have little room for development. Now, Shanda, Giants and other financial strength of the company are looking for acquisitions, the industry is expected to integrate the integration is underway, some small companies will eventually be eliminated.