About 4 mistakes that SEO often meets

In the process of website optimization, often need a lot of SEO skills, and often in the process of using these skills, many webmaster friends easy to enter the misunderstanding, especially some new webmaster, inexperienced, like to follow the bandwagon, others say do it, others say do not do, very easy to enter the optimization of the misunderstanding, And these misunderstandings often bring obstacles to optimization and even damage, so in the site optimization to avoid these misunderstandings as far as possible.


 


below talk about SEO often met 4 misunderstandings.


 


1, dead link processing


 


met a lot of webmaster, only in the site just take over the time to check a dead chain, and then do not check. And often this process may have a dead link, the result is to let the development, without knowing.


 


also some webmaster more serious, regularly will check the site's dead chain, but every time found these dead link or is the wrong page is directly deleted, finished! And when I went to check their site, I found that many of them did not do 404 error pages, the site should be set up before the 404 page, This way the search engine only knows how to deal with the site dead chain, instead of discovering the wrong link to delete, and then will produce a dead chain to continue to delete. And in the discovery of dead chain, to timely submission to the search engine dead link, so as to the wrong link and dead link to minimize the harm.


 


2, internal chain optimization


 


many sites within the chain are random add links, anchor text, some directly automatically generated within the chain, the purpose is simple: to the search engine directions. So why does the inner chain exist? Before the role of the chain may be more to let search engines better crawl site, lifting anchor text rankings, and now the role of the chain in the individual think more should be to guide users, to users really effective recommendations.


 


Implement links between different articles, you can use the relevant recommendations, hot articles, the latest articles, etc. to guide to another article page, but must be relevant, but also in the content of the article can be linked to different pages, but to be meaningful, is to guide the user, recommended to the user, do not rigidly join, Baidu Encyclopedia of this link to do very good.


 


article page does not appear in the link to the homepage, when the contents of the page is really necessary to add the first page link, other circumstances are not necessary, because the user in the content page want to return home click the navigation button on the line, the page has been guided, the content page to join this is very unnecessary, It only means that your navigation system is poor. Some people will say that the first page to do other keywords anchor text, so to add this anchor text in the content page to the homepage, to promote the first page of this keyword ranking. And that's just what you take for granted to users, for example, you in the content page to add "website operation Management" point to the homepage, the user because wants to understand the website operation management only then clicks in, the result returned to the homepage again, such user also has to look for the demand in the homepage The thing, the waste time, the user is not the search engine, Every time you experience a site is a bad point, when the user is often cheated, he will leave you. At the same time, it is best not to have two links to the same page in an article, which can lead to excessive optimization.


 


3, Sitemap


 


site Map is to facilitate the search engine crawling, can make up for search engine spiders crawl process of scratching, the keyword ranking has no direct effect, this everyone knows. So many sites have done on the site map, this right? In fact, the site map is not all the site must do, in general, large and medium-sized is necessary, small and medium-sized is not necessary. or more content of the site is necessary, less content of the site is not necessary.


 


Large and medium-sized sites updated daily article volume is very large, every day a lot of pages, although the spider will be more such sites, but no matter how can not all crawl, but through the Baidu map will be some of the missing URLs quickly provided to Baidu, improve search engine efficiency. And for some small station, the page is not much, the update volume is not big, search engine spiders have the ability to crawl, but the station has no value in the page, the value is very low page or some error pages accounted for relatively high, in the submission of Baidu map will be included or often crawl, not only to improve search engine efficiency, Instead, there is a negative value for the key page rankings.


 


4, dynamic URL processing


 


Web site Everywhere said that the site should be standardized, dynamic URL to static and so on, which led to a misunderstanding: a lot of people do not add to think on the pseudo static. In fact, not all dynamic sites are necessary to do pseudo static.


 


pseudo static advantage is user-friendly memory, when the dynamic path has not been crawled, pseudo static path can make up for this problem, and dynamic URL is not bad, but Baidu for Baidu URL crawl is not very perfect, take Google, dynamic URL parameter transmission, Google can be more specific to know what the page is most relevant, such as parameter transfer, productid=shoes, Google will know that this page is shoes, if another parameter passed Color=white. So Google knows it all, it's a page about white shoes.


 


after all, as long as spiders can crawl to the URL is a good URL, Baidu is crawling dynamic URL, but the URL in the path parameters do not too much, Baidu spider crawl pressure will be relatively large. More than 3, do pseudo static is better. Do pseudo static just for a better collection, if the dynamic collection has been very good, is not necessary to do pseudo static, do not have to follow the trend, when the arbitrary change pseudo static, the previous path and included links will be lost, the site will be a comprehensive score decline.


 


wrote in the last


 


In the site optimization process, do not blindly to optimize, do not see what other people's websites do or what others say immediately on their own website, also do not because of the rush to get ranked and fall into the optimization error, the correct health optimization, in line with user experience is more important than anything.