"About cannon" through social intercourse.

The difference between people and animals is to have their own needs for active social interaction. People are gregarious creatures, and social relationships with others become essential attributes. Since the Internet has developed, people's social scope has been limited to the side. But in all parts of the country, and even around the world, the concept of "global village" is really deeply rooted. If the internet has begun to change the social habits of people, the mobile internet has grown so fast that social habits have peaked.

In the last year, if the mobile social software represented by micro-letter, Mo Mo, line, meet and so on is still in the beginning stage, slowly storing its own power, new mobile social software is only a blue ocean words. Then in the 2012, with the popularity of smartphones, mobile social applications also ushered in a burst of growth and development. In addition to Renren, happy network and other traditional Internet social platform to the mobile Internet transformation of the app, micro-letter, MO, rice Chat, meet, lovers knot with the city friends, pop, and swear, and other new social software also in the rapid attack, enriching the lives of people.

But everything has two sides, in the face of such a rapid development of new mobile social applications, coupled with developers and investors desperately to increase users in the negative guidance of users, many users in front of them lost themselves. It can be said that around these new mobile social applications in 2012 a lot of unprecedented elements, all kinds of bizarre, unheard of things happen. Now, by the end of the year, taking stock of 2012 of years of mobile social software, it found that the "gun" became the main theme.

Mobile Social Change Social nature

What is the nature of social intercourse? It can be said that the original definition is to connect with the acquaintances, to know a certain number of strangers and to establish a relatively stable relationship. But with the advent of mobile social apps, socializing seems to have soured. Especially with the micro-letter, MO, and other products in 2012, the user volume of the outbreak of social nature has been out of shape. The gun is a microcosm of the 2012 social app, in other words: 2012 was indeed "the Year of the gun".

In fact, if according to the original assumption, at present all similar micro-letters, MO Mo, meet, rice chat, such as mobile social software is useless. Because of their function, and mobile phone QQ and other old real-time communication software mobile version of the app has a lot of overlap in the function of the place. So for the traditional to acquaintances, friends Circle for the social scope of software, micro-letter, Mo mo, rice Chat is just another kind of chat tool. Since it is another kind of chat tool, why do users migrate to these new mobile social applications?

In general, these new mobile social applications are socially uncertain and convenient for making friends. Compared with traditional social applications, these new mobile social applications have several advantages: location-based positioning + unfamiliar dating, voice chat, photo sharing, interest mapping, "shaking" friends and so on. Compared with traditional social software dating, and new social software such as micro-letter, MO, MI Chat, the convenience of making friends is greatly improved. Or for some users, the possibility of catching "prey" is greatly improved.

"The cover-up" only for the pursuit of popularity

In fact, the use of micro-letters, MO Mo, meet new social software to date the gun is not what news. As early as this year, when these mobile design apps were just emerging, users were more curious to use them. But along with the various "inducement" of the official or the folk, they have already become the pronoun of the gun in this year. With a variety of convenient and do not need to "verify" the way of making friends, so that more and more users start to "do nothing", in these mobile social software with their acquaintances more and less, and more is ambiguous with strangers.

Micro-letter has been emphasizing their representative of a way of life, that is what kind of lifestyle? In the 2012, no one had used the micro-letter as a common social software, if you still think it is for acquaintances between the service, it only means that you are silly and naïve, because the real micro-letter is very yellow and violent. On the internet can be heard at any time micro-letter about the gun was cheated, robbed news, similar to "16-year-old Girl micro-letter" about cannon "drug fan after stealing car fence not to change blackmail" news headlines for a long time in the portal site.

and the micro-letter official attitude has been very "ambiguous", such news on the other hand, but will increase the number of users! In 2012, micro-letter features increased frequently, the version of the update speed quickly. such as "Nearby people", "Shake", "Drifting bottle" and other functions, but also increased the possibility of artillery. If we have to sum up the course of micro-letters in the 2012, it is: from the cannon to the service of the gun.

and similar to the "16-year-old girl micro-letter about cannon, drug-obsessed man after stealing car fence not to change blackmail" things in the 2012 endless. Therefore, if the micro-letter as a giant Tencent's products, but also a bit reserved, but also to conceal their words, the MO is absolutely naked, blatant. Mo in 2012 the theme is "Meet with Strangers", and the MO is also recognized as "about Cannon artifact", for some dolls, the MO is obviously more important than micro-letter. In the MO on a Zhang or handsome or beautiful or seductive photos, plus the distance from the user China hint, are flirting with the user's nerves. Although the MO also hint "report, seal number, seal equipment" and so on, but seemingly just want to cover also shame, the vast majority of users have ignored, still to flirt with other users, intention to an imaginary "one Night stand".

Mobile social only contact with strangers, reality?

Micro-letters, MO Mo is only a number of new mobile social applications in the representative, similar to their software is not a few. For example, when you meet this app, you can use it without registering. To "Meet" the name of the gun, it is really let people "hard to guard against." Another example, "Valentine's friends with the city" This app dozen slogan is "For emotional loneliness, lonely people service", seemingly kind-hearted, but again let users into its hub. There are rice chat, although the so-called is designed for rice noodle service, but also to a lot of technical men, otaku in order to take advantage of the machine.

New mobile social applications such as these are the banner of the so-called most real social circle, but they are about cannon. It can be said that the standards of social morality and even the bottom line have received their strong impact, there has been a "landslide" phenomenon. And their concentration in the 2012 outbreak, highlighting the mobile Internet with the development of the user convenience at the same time also brought many new problems, including a very important problem is the deterioration of the social atmosphere. Wen always teaches us: a nation has some people who pay attention to the sky, they have hope, a nation is only concerned about the foot of things, there is no future. If more and more users will only look away from their own China handsome or beautiful, it can be imagined the negative impact of the future. All the good publicity slogans of these new social applications are just the "idealism" of the development team and investors.

In the future, mobile socializing will be on track.

Although many movies and television have such lines: "The knife is not innocent, the key is to see it in the hands of good people or villains." "But this is not entirely true for these new mobile social applications," he said. You know, in the current mobile internet outbreak, users are easily lured by the developer hype. Plus a lot of developers in the pursuit of profit, unscrupulous, and even deliberately lead users to the evil side.

To do so, of course, will get a momentary benefit, but destroyed is a period of affection, family, or even a generation of thought. For example, the online famous "About Cannon Girl", about Cannon "ashamed," and "proud", so how many young people's thinking will impact? Even in this year, the Internet also began a crazy biography said: "Now married not only to exchange rings, but also to unload each other on the phone's micro-letter and Mo."

Indeed, these new social applications have huge profits and are a gold mine to be exploited. If the micro-letter users are about to reach 300 million, once you find a profit point, you can sit and collect money, MO also completed two rounds of financing ... As a result, many IT companies, developers swarmed, will be new social applications as a fresh point of profit. But the market situation is constantly changing, although in 2012 by virtue of these new mobile software is fire, but the psychological feeling of people are always temporary, interest in the early evening to retreat. At that time, if only by virtue of the gun to attract users, is undoubtedly suicide.

At the end of 2012, for example, the stranger has already felt that the concept of dating is narrow, and people have a feeling of distrust. and the original direction of the comparison to die, the product will only be more narrow. Mo even will throw away the concept of strangers to make friends, the image of the lbs community appears.

It can be said that after the user's choice and brutal market competition, the current number of new mobile social applications will eventually leave only a few, or even leave a home is not impossible. In the 2012, their false prosperity is based on the concept of the illusion of artillery, doomed to build the foundation of the insecure, user stickiness very low, at any time to abandon the possibility of great. And the number of users behind the new high is a home it enterprise or development team are not profitable nature, if not profitable, it will not be far away from death.

What can be met is that the user spends 2012 of the year, this new period of novelty, the inevitable will gradually take a serious attitude to face mobile social, and these guns for the purpose of the transformation of mobile social applications is almost inevitable. And they are on the right track, for the user's essential social needs service, the guiding social concept will become a winning way in the future. (Sci-fi galaxy/text)