About cheating: Are you innocent or ignorant?

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Every time Baidu update algorithm, always stir up webmaster circles an uproar, of course, some people happy also some worry. Each update will always have a "cry" of such a group of people. They daily dedicated to update the station, honest hair outside the chain, and did not deliberately to cheat, but is being punished, so shouting their innocence. It is true that a part of the update will be accidentally injured, but through complaints and other channels can be recovered. What I'm trying to say is that maybe more people are getting a little off the rails when they start optimizing, but they don't find it, so they go all the way in the wrong direction, and the results are going to get bigger, and the penalties will be bigger.

This requires us to recognize the essence of optimization. Seo Some things are difficult to define right and wrong, the search engine that you are wrong, may not necessarily be wrong, but some problems accumulated too much, from quantitative change to qualitative change.

For example, to do outside the chain construction. Many people will follow the usual direction every day to some platform such as forum, blogs, classified information, and so on, they feel that they do something very normal, is to send a little bit of high-quality posts every day, with their own site links, search engines are also soon included, so they also think it is a very successful link. But included does not necessarily mean that it is a successful outside the chain, or even is not a healthy outside the chain, because the publisher often have a lot because of not taking into account. Search engine to promote the nature of the link, and now Baidu to grasp the natural link more and more strict, artificial manipulation, too reluctant to count as a garbage link. Aside from relevance, platform type These general directions do not say, even if the location of the link placement is not noticed, it may be discriminated as a spam link. For example, the anchor text inserted in the body of a post makes the sentence not fluent, anywhere in the body of the text to appear at any point in the Web site some practices are likely to be discriminated as a spam link; at the bottom of the Post site link, no interference reading, but if not a certain description of the guide to reflect the user clicks demand, may also be discriminated against as a spam link. Some people do not pay attention to these details, always feel that their hair outside the chain did not cheat, but these are indeed the search engine that the unnatural link, that is, spam links. If this is the case every day, once the number is large, it is possible to punish the site. Those who do not find their own problems will yell injustice.

For the station update is the same truth, many details once not a good consideration, a day accumulated a little, a long time down will also be problematic. Because in the search engine view, they are at 1.1 points, step-by-step cheating.

In fact, many people can not find the details of these errors, especially some of the relatively small power of the staff, the knowledge of the SEO is also relatively fragmented, every day do not have to consider too many problems, just to consider a good job to complete their own. See everyone doing this, so feel that it is right, and honestly to do it every day. They may feel that they are doing well every day, and that the output and quality are good, but after a while, there is a problem.

So when your site is punished, do not shout innocent, also do not get lucky that they are accidentally injured, and must be from their own body to find problems, reflect on their own this period of time since how they do, research successful cases, to exchange summary, so as to constantly find problems, so that their continuous progress. The above is a little humble opinion of the younger brother, deficiencies, but also hope that you master guidance.

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