About Flappy Bird28 famous history

In just a few weeks, the mobile app "Flappy Bird" swept the globe. This game is very simple and very addictive, but some people say it is looking for "self-abuse." The game's designers and developers are based in Vietnam, Ruan Hada, in fact, "Flappy Bird" launched before he also introduced some iOS and Flash games. The legendary "Flappy Bird" is that it suddenly burst red, but also the same suddenly be off the shelf. As for why the shelves, mainly because it is too addictive, in order not to affect people's daily lives, it was shelved.

Some analysts use App Annie's app rating data, as well as Topsy's Twitter data analysis data, as well as Ruan Hedong's Twitter news to explore the ins and outs of "Flappy Bird."

The great success of this game has aroused the hostility of some critics. They say Ruan Hudong may cheat - such as buying traffic, paying for fake reviews, and helping "Flappy Bird" climb the app leaderboard. But analysts did not find any signs of "Flappy Bird" improper manipulation of ratings or ratings.

The explosion of "Flappy Bird" is not the result of cheating, but a natural one, which makes it even more incredible and makes it detached from the App Store even more impressive.

Unknown

Twitter news about Flappy Bird dates back to November 6, 2012. At the time, Nguyen Thu Thon made a screenshot of a game he was developing that was an early version of the protagonist of "Flappy Bird." Then, April 29, 2013, Ruan Hadong released a splash screen for a new iOS game, saying the game name is "Flap Flap."

But before there was an app called Flap Flap, he had to change his name for his game. On May 24, 2013, "Flappy Bird" debuted at the App Store.

After releasing "Flappy Bird", Ruan Hadong's Twitter account has been inactive for a long time. App Store evaluation data show that the game from May 25 to October 31 received only 13 reviews. The "Flappy Bird" was obscure at the time.

In September 2013, Ruan Haadong released the first update of Flappy Bird: fixed some bugs and added a new iOS7 icon.

Budding

Six weeks later, the interesting thing happened. On October 29, 2013, Flappy Bird climbed to 1469 in the Family category, which means it became a popular family game in the App Store at 1469.

On November 4, 2013, for the first time on Twitter, someone other than Ruan Hedong himself referred to Flappy Bird:

Fuck "Flappy Bird" - Alexiss. (@ Alexisbaskervil)

This comment is very representative. Three months later, many "Flappy Bird" addicts also had the same feeling.

In November, "Flappy Bird" got 20 reviews. Many people say they love and hate it again.

The popularity of this game continues to rise. December 11, Nguyen Thi Dong re-speak in Twitter account, he said the user said the Android version of the game will be available soon.

Then the rating of "Flappy Bird" increased by 20 per day. The user has been given a polarized score. Most of the ratings are not five stars or only one star. Many people have the feeling of "I hate this game, but I can not stop playing."

go toward success

The popularity of "Flappy Bird" continues to climb, and on January 10, 2014, the application reached an important milestone: it became the top 10 U.S. application, the eighth most downloaded free application in the United States and the most downloaded Free Game 6th Place.

Other game developers asked Nguyen Thi Dong has done any promotional activities, so that the game into the top 10. Nguyen Haidong replied did not do any promotion. He also said excited, because the game's rankings in the App Store is still continuing to climb.

January 22, Ruan Ha Dong announced the launch of the Android version.

In February, the success of "Flappy Bird" attracted the media's attention and they started to contact Ruan Haadong for their visit. Nguyen Thi Dong cautiously avoided most reporters, but did accept an interview with Chocolate Lab Apps and TechCrunch. In both interviews, Nguyen Thi Dong attributed the game's success to pure luck.

He told TechCrunch: "I do not know how popular this game is, and most of my players are schoolchildren and I want to thank them for playing and sharing this game with others."

Reporter began looking for "Flappy Bird" great psychological reasons for success, other application developers also want to know its secrets.

A common question is whether he buys traffic (that is, paying to raise the exposure of the game to entice people to download "Flappy Bird"). He denies that he understands the incredible popularity of the game, but he simply Without resources to promote, the only thing he does is uploading games to the app store.

However, some commentators are skeptical. For example, some people speculated that "Flappy Bird" part of the success because of the use of robots to write comments.

Ruan Haidong began to refuse to answer any questions about whether or not he cheated, and urged journalists not to disturb him. He said in Twitter, if he really cheats, why he has not been kicked out of the App Store now?

The price of success

When the media claimed Ruan Haidong's daily advertising revenue from Flappy Bird was as much as 50,000 U.S. dollars, people began to ask more frequently why it was such an incredible achievement. And the news also inspired some people's hostility to the game. Some media in the article move 揄 Nguyen Hada.

It was already clear in February that the success of "Flappy Bird" and the concern raised by Ruan Hutong made his life worse.

He said things were out of control and the media had already run to Vietnam to find him, adding that he had received death threats and harassment messages.

On February 8, Ruan Hadong said on Twitter, "I can call" Flappy Bird "my success, but it also ruins my original simple life, so now I hate it." He said he could not continue This goes on, he wants to shelves this game, this does not involve legal issues, he will not sell the game.

Twitter and other social media sites are shocked users, many people think this is a promotional gimmick. But by February 9, Flappy Bird was really off the App Store and Google Play app store.

A lot of cottage it's game have emerged. Some users even sell high-priced phones on eBay that already have the game installed.

At this point, only 28 days before Flappy Bird boarded the App Store. It gets at least 50 million downloads, and its Twitter news totals 16 million.

The story of "Flappy Bird" is a trivial, addictive example of how applications can be viral through social media and word-of-mouth. Although Flappy Bird has been successful, it is not suitable for imitation. Anyone trying to create "the next" Flappy Bird "may fail because its success does have a lot of luck.