"About" in time units, selling some special service skills

Abstract: Face-to-face scan code confirmation mechanism, only after the two sides confirmed sweep code, the money will be paid to the model's account. Yiu Hong said that people photography enthusiasts are a large group of 100 million people, mostly active in the one or two-line city of the middle class, are equipped with

"Face-to-face scan code" confirmation mechanism, only after the two sides confirm the sweep code, the money will be paid to the model's account.

Yiu Hong said that people photography enthusiasts is a large group, there are about 100 million people, mostly active in the one or two-line city of the middle class, are equipped with high-quality photographic equipment, photography has a higher demand for creative, but also more willing to create a higher quality of the work to pay. This is a nearly 20 billion consumer market. Such a large market, but many photography enthusiasts can not find the ideal target, because information asymmetry. At the same time, many white-collar and school students can not find leisure time to make money, "' about the" to do is to build a simple and direct, safe and reliable trading platform. ”

Yiu Hong said, "about" is only a point of entry, the real thing to do after that time is the electricity quotient. In other words, is a new Taobao platform, "Taobao is selling goods, we are taking time as a unit to sell some special service skills." ”

In foreign countries, similar websites are developing well. For example, Skillshare, a skill-sharing platform that started in New York, USA, where anyone with skills can start classes, others can pay to learn skills. The difference is that Skillshare rely on the sharing of the economy, and "about" relying on the beauty of the economy.

In Yiu Hong's view, another American start-up company Thumbtack closer to what he called the concept of time-electric quotient. Founded in 2008, Thumbtack can help users buy makeup, wedding photography, dog walking and other diverse life services, so far has received 150 million of dollars in financing. Yiu Hong the site as a Peer-to-peer service-sharing platform. His goal is to do such a platform. However, his view is that the start of a high-profile launch of a variety of business categories is to find the rhythm of death, "so we have to find a market capacity is big enough and not competitive, and we have the absolute resource advantage of the field as a point of entry, so we chose to take the photographer about modeling this area." ”

Yiu Hong's "absolute resource advantage" is the Poco model library that has accumulated for 10 years. As the first generation of internet entrepreneurs in China, Yiu Hong founded Chinese Hot News after graduating from university in 1998, and soon got the investment of IDG and became the first Internet company to get venture capital in South China. After that, he founded the picture community website Poco, and once again obtains IDG's investment. Now, "about" by working with more than 10 photographic platforms such as Poco, has invited more than 120,000 models.

Now, "about" only in the Guangdong region opened the service, the rest of the temporary use of "private customization" in the way, for photographers to provide a pat service. Product inside the period, "about" in Guangzhou, accumulated more than 5,000 photographers seed users.

Yiu Hong said that "about" will soon open services in other cities, including Beijing, Shanghai, Chengdu, Shenzhen and so on. In addition, "about" will be opened in succession props mode, scene mode, membership mode.

According to Yiu Hong's introduction, in order to reduce the participation threshold of junior photographers, "about" will set all the props and scenes needed, the user only has to choose to invite their favorite models to be able to create photography. As for the membership model, it is an "emotional precision marketing" portal, mainly for business users, but also for models to provide more time for the opportunity to become.

As a "veteran entrepreneur", Yiu Hong must have a lot of stories. But he said, entrepreneurship is very lonely and very difficult, but really nothing to say. So, now is the best time to start a business? His answer is this: anyone, as long as the mentality of entrepreneurship, in the same era. Do your own products, build your own team, choose to develop a broad market, and a competitive strategy-if not these, the good times, also in vain.