About marketing, Zang should take what classics to Old week?

Recently, Zang comeback topic in the technology circle speculation, opened Sina Weibo "from Mars Back to Earth", exposing the Internal speech video series of hype, for the Charm clan and Zang won a lot of industry attention. But this is far from enough, want to sell more mobile phones, Zang also to the LEI and old week these two internet marketing master more to take some canon. What is the specific need to take? East Building may wish to open a series of articles to specifically say.

Today, let's talk about what Zang should take to the old week.

' There are only three people in China who can do smart phones, one is him, one is lei, and one is old Zhou, ' Zang said in a video of internal speech. And Zang's Sina Weibo is only focused on the old week. Lei has been established by the establishment of Millet proved his success, although the old week has also launched 360 special machine, but that is a sticker, and no own core value, just take other home products to 360 of the channel to sell it. Then why is Zang so optimistic about old Zhou?

East Building thinks, Zang is optimistic about the old weeks can do smart phone, not because the old week how to know how to do mobile phone, but because old week enough to understand the internet and social media marketing way. So, as a former mobile phone industry fan culture pioneer, Zang also need to his respected Mr. Zhou to learn those internet marketing "canon"? The east floor is not, ventured to help Mr. Zang sum up:

1, how to use new media tools to do PR

Old Zhou in the industry PR ability no one can enemy, by himself led by 360 PR is also invincible. We all know that the old week in the company with Baidu, Tencent and other giants of the dispute, which has been not downwind, is its good at using social media to engage in communication. Using a microblog as a position, the gun picks up the periphery PR of each giant. If let old week give Zang class, I think the first lesson is necessarily how to use new media tools to do PR.

Old Zhou Weibo on Sina Weibo nearly 8 million of fans, almost every day on Weibo has to interact with netizens, and from time to time to get a fan lottery what, of course, prizes are their own products, such as 360 wireless routers, 360 special for the machine or something. Right now, the micro-letter from the media is on fire, old Zhou naturally do not forget to follow the trend, or even more than the average media person is a step earlier, opened the old week from the media account, in the new media platform preaching on the Internet thinking and entrepreneurship, by selling 360 company's corporate culture and products.

2. How to occasion industry meeting occupy public opinion position

For an industry representative business leaders, sometimes not only to get free to participate in a number of industry meetings, and even can be cleverly used to become a public relations arena. This will not only save the market sector a small amount of spending, but also to promote their own companies and products, it is stone. That's what old weeks often use.

Old week is particularly good at using all kinds of meetings to carry out brand PR, in the company's own brand publicity, but also often to ridicule or damage the opponents. Especially in the war with competitors, but also to participate in the industry is very positive. As an industry representative and controversial character, the organizers of course welcome his participation, Old Zhou will also be able to facilitate the one he attended the meeting as his public relations stage. East Building on the clear Remember, 2009 in the International Conference Center held the Webmaster conference, at that time 360 and Jinshan is at war, the old Zhou Leng in the General Assembly said a full one hours Jinshan "guilt", it is the General Assembly into the Golden Hill to carry the space between the stand.

3, how to increase media exposure, to create social visibility

Mister Want to play marketing, must build their own social visibility. What is social visibility? Is out of the industry circle, still someone can recognize you, know who you are? Although the Zang has certain popularity, lets also confine to the handset circle or is the IT circle. Out of this industry, I'm afraid no one can know who Zang is?

Lao Zhou has been focusing on building their own social visibility, has been closely followed the development of the media and constantly maintain their own personal brand, and constantly use their personal brand for the Enterprise marketing campaign. Today, the media has changed, and with the development of social tools, every individual charismatic person can create greater value.

And, the old week also actively participate in TV programs, I have seen in the impact of Hunan TV's "Up every Day", Jiangsu TV's "professional", as well as Tianjin TV's "Not You Mo" and so on. In these TV programs, not only can you expand their influence outside the industry, but also to shape their own personal influence in the community, and ultimately enhance the visibility of the enterprise.

4, how to increase personal identification, become the topic of hot

Old Zhou is a person with a very high degree of discernment in a tech circle. In 360 before the listing, although the old week in the industry quite well-known, also not so big. In fact, in order to increase personal identification, old Zhou also quite a bit of kung fu. Old Zhou had a nickname called Red Cannon. This is an allusion, one is the name of the old Zhou Homophonic is red, the second is the old week to participate in activities often wear red clothes, this is definitely intentional. There are also old weeks often play their aggressive personality, such as like Judo and Cs and so on, and the old week also frequent shooting, some of the speech is more intense, these are very topical, can give the media more coverage angle.

Zang also have the topic, but the identification of the individual image is not enough, coupled with the lack of frequent appearances, and not many people can really know Zang himself. This point, Zang can learn from the old week, in addition to speech, to a little image on the packaging.

Zang This mountain, will be responsible for strategic layout and marketing. Previously, Zang alone to play a charm forum, monthly sales can reach two hundred thousand or three hundred thousand department. What if the fire is full and the microblogs and micro-letters are playing? However, the East building feel, for the charm family, product grinding is still the first element, strategic play and marketing strategy is only established on this basis plowing.

Micro-Credit public: Rachel's View (RELYPR)