About microblogging operations

In the Saturday Weibo night, there are two characteristics, one is to speak of the beauty, this is unprecedented, the previous several times are a bunch of masters there to do the chatter. Second, some friends ask some very specific questions, or just how to enhance the active degree, how to improve the conversion rate. There are fewer people asking how to grow fans and improve forwarding, which means that the awareness of microblogs has begun to become more rational and mature. However, there are some misunderstandings about the operation of micro-blogging, so I will talk about some personal views.

Is Weibo a panacea?

Many friends ask, how to bring customers through micro-blog, how to bring traffic to the shop, to bring customers, as if in their eyes is omnipotent? As long as the establishment of a micro-blog, recruit a little girl to maintain micro-blog, add a heap of zombie powder, you can do the marketing. The microblog as a "marketing artifact", which itself is a big misunderstanding.

What is Weibo? Weibo is just a social Information network based on trust, it is the transmission of your business products and word-of-mouth, is a dissemination and amplification of your Word-of-mouth communication platform. There are several prerequisites, one is the enterprise and product itself good enough, there is word-of-mouth can be transmitted. If you just want to pass the micro-Bo Bluff, I advise you to stop the hand, because cheated for a while, also cheat not a lifetime, early evening overturned. The second is on the micro-boping platform, there are users talking about your products and brands, that is, your products and brands on Weibo has a certain topic density. For example, you sell urn, micro blog Basically no one talk about this, you build a urn of micro-blog, do not expect Weibo marketing can do much better.

Based on the above two prerequisites, you can find people who talk about you, connect with them, and inspire them in a variety of ways to create content, organize them, and build a corporate fan group. All of this is based on emotional ties, because there is no trust relationship, microblogging marketing can not be sustained.

In layman's terms, Weibo marketing is not a "one-night Stand", it is "look and hold".

Second, the boss does not understand micro Bo how to do?

Many netizens mentioned that the boss often use fans to grow how much, bring how many customers, how many people deal as a test of micro-blog operators of the indicators, get micro-blog operators very headache.

This shows that the boss is still in accordance with traditional media ideas, to treat micro-blog. The boss felt hired a person, opened a salary, built a micro-blog, to do with an advertisement, to assess the effect.

The boss went to assess the work of micro-blogging operators and did not want to spend their money in vain. However, the Enterprise micro-Bo directly linked to marketing, there is a big problem. Enterprise Micro-Blog, only through Word-of-mouth to influence netizens, affect users to the final order there is a very long process. For example, a netizen saw a product of the micro-blog, at that time just have an impression, after a few days to think up, not the order, this conversion rate how do you calculate. Therefore, the simple use of volume to assess micro-blog operators, is not scientific, completely through a number of scientific data to assess, such as PV, interactive volume and other data, if you as the boss, to Weibo has a correct understanding.

@ Fast Schoolbag's boss @ Xu Zhiming once mentioned: the boss listens to others to say, is inferior oneself soaks. As a microblog operator, you can also communicate with your boss, share some documents, influence your boss, and establish a correct understanding of Weibo.

How to become a microblog star?

Many netizens are responding, now in micro-blogging is more active stars and star Enterprises, as a general small and medium-sized enterprises, in micro-bo "front door cold horse sparse", neither how many people pay attention to, nor how much attention. How do SMEs expand their influence through microblogs?

Microblogging and other social media, in fact, for some small and medium-sized enterprises, is a gospel and opportunity. Because in the traditional media era, the cost of advertising is very high, the majority of SMEs do not have the budget to do traditional media. and for micro-blogging, everyone can speak, almost 0 cost, can be through micro-blog to let more people know.

Weibo attention is actually a reflection of your true influence. A star, the question "HELLO", can bring together tens of thousands of fans, a star enterprise is the same. Therefore, as a small and medium-sized enterprises, you do not intend to "overnight fame", but the operation of a solid, sincere with you on the microblogging user interaction, and then gradually build their own circle layer, one day your product reputation, will pass through your fan group and Circle layer pass out.

Take me these days to write @ Huang Taigi traditional food case. The microblog has only been registered for 34 days and has accumulated more than 2000 fans, but they have been tweeting 24 every day, almost all of them interacting with their own guests. Just one months of time, accumulated a very loyal "fan group", which everyone, almost all become the brand "Word-of-mouth spread" of the seeds, passed to their fans.

Four, the use of large forwarding, is it useful?

Many netizens mentioned that some of their micro-blog, but also focused on a number of micro-blog, money to find a large did forward, or even rushed the list, but did not come to much marketing effect, in the end to find the large forwarding is not used?

Large, as a micro-blog gathering a large number of fans of the central node, for the rapid spread of information can quickly expand the impact, of course, will have some effect. But it depends on what you are spreading. For example, you send a micro-blog, is about "Lady Cosmetics", you find a large fan group is a male, so find a large forwarding, some people forward, comments are strange, if there is also false, is the effect of others to do.

It's important to note that when looking for a large spread, your content should match the size of a large one, and it's easy to motivate large fans to forward and comment. For example, the mobile phone app "51 Bill" case: "See girlfriends phone, Instant want to get married", looking for the spread of the large, the content with a large size is very high, so the spread of a wide range. Now a lot of enterprises micro-bo, in the search for large forwarding, or more blind, feeling that the large is omnipotent, in fact, large is also broken down by industry, you look for the size of the enterprise microblogging and the audience overlap higher, the effect will be better.

For some small and medium-sized enterprises, my advice is: to find a large number of fun to earn eyeballs, as an honest to interact with your users.