About Microsoft's vision for the future

Recently, the U.S. Science and Technology website Fast Company released a video from Microsoft, in this video, Microsoft introduced the next 10 years of development vision. However, some industry insiders said that Microsoft's vision at least 10 years behind.

Touch screen is a creative theme can not be ignored in the television, projector and digital photo frame touch screen may exist . According to Microsoft's vision, each room has a generous box, with these generous boxes as the center, there are more small square boxes. Users use small square boxes in their pockets to interact with generous boxes, while generous boxes can send information to small square boxes. In Microsoft's future vision, no matter what can be done with the square box, such a concept and a wide range of Swiss Army knife can be compared.

Microsoft's video can be described as "miserable". The content of the video even makes users feel that Microsoft has the odd logic: if the 9-inch ipad can sell 100 million units, then 90-inch ipad can sell 1 billion units. After the rapid development of touch-screen smartphones, users have gradually embraced touch-screen tablets, and Microsoft believes the future will be "oversized". However, just making the size bigger is not innovation.

There are problems with Microsoft's philosophy. A scene in the video shows that in the bedroom, a little girl looks at the lion on the screen, and she has a real lion beside her. A lion is soft, touching, and belongs to her, while the other one is flat and pixel, and belongs to everyone who watches TV. Which lion can resonate emotionally? Which Lion does the little girl want to sleep with? Or, more simply, which Lion would she touch first?

Microsoft should understand that this video does not describe the future. If anyone outside of Microsoft's marketing department accepts the idea, his best bet now is to throw the Microsoft stock out of the air. Even the company, which has been successful with the Magic box, continues to beat the old fence, helping users interact with the device in a more convenient, natural and intuitive way.

Look at Disney's research and development department Disney. The department focuses on the development of equipment in the Disney theme park, and the current focus is on the physical and concrete interface. The Department has developed a common system to help users touch any object, even the growing plant.

"Plants are everywhere," said Ivan Poupyrev, a research and development director at Disney. Instead of building new infrastructure and replacing existing infrastructure, can we use what we already have in a smarter way? Remote control may be more effective, but in the world we live in, some things are more important than efficiency, which is the quality of life. ”

What Microsoft has shown in this video is the technology that now appears to be possible, about future interactions. However, it is important to point out that the core of design is to make things that people use. Therefore, the future interface is not to make the real world digital, but to make the digital world more similar to the real world. We don't need a 80-inch screen full of 2D interfaces. What we need is the world we already have, the interesting things that have been created, and the understanding and responsiveness of these things to our touch, to provide us with a wealth of knowledge and information on the Internet.

This article compiles from fastcodesign

(Weifeng)