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In the forum for a period of time, from the contact SEO to now also half a year, although not yet understand too much, but see a lot of people to SEO understanding, feel deviated from the direction, and the most basic principle.
I this article does not mention technical things, only talk about the mentality, do the station mentality, do the mentality of marketing, do user experience mentality, do site marketing point and SEO perfect combination of mentality.
1. Do station mentality
Do the original intention of the station, we certainly are not the same, some purposeful is very strong, some very simple. For example: is to make money, play, experiment ... When you hear the term SEO, we all think it is to improve the site traffic, bring benefits of the best way. Yes, SEO can do this. Thus, some people make every effort to use some technical means, and hearsay method, crazy to push their own station, just as a slave owners to treat their slaves, desperately rush, whether it has no strength to advance.
The slave and slave owners of the metaphor, I think, although not good, but very objectively reflects the present some webmaster do station attitude.
A new slave (new station), has not eaten food (no content), without even the necessary tools (functional and structural perfection), the slave owners (part of the webmaster) rushed to the fields to work (to get the flow and rankings and the Advertising Alliance), so that the slaves could finish the work faster and make the crops grow more quickly ( Money and benefits), to get a profit. He tried desperately to feed the slaves-rubbish and dirty leftovers (an update of a collection and a purposeful correlation), regardless of the effect on the slave's body. In order to give himself a good reputation, in order to conceal his ugliness, he put the slaves in a seemingly good coat (Union advertising, window) to cover up the nature of their exploitation (the nature of the rubbish bin). When a Slave falls (by K or by Harmony), he doesn't even have any sense (anyway, it's not hard to do a garbage station), because by the effort of the slave, he has seen and got what he wants (traffic translates into a click AD fee).
Do you think it is really appropriate to do this station? If the above facts are the opposite, then you get a healthy and loyal slave (website) and reap the fruits (the benefits of the site) and have a good reputation (search engine weights and quality access).
Above, what would you choose?
2. Marketing Mentality
There is not much to say, as a consumer, to consume the products you want to promote, you think the discomfort is the user experience is not good, you think you do not need, is the purpose and the means to explore potential customers. Other, with this identity to experience, with their own feelings to test their own things to do, this is the most basic, the simplest, but also the most effective understanding of the user experience of the idea!
3. User Experience Mentality
According to the mentality of marketing, in practice constantly groping, understand the current events and policies around, understand the current mainstream people's consumption habits, aesthetic views, needs, the use of laws, psychology, the combination of specific resources (people and things), and then through the Internet to achieve the goal.
To remind you, the user experience is not only the layout of the page and the beauty of the style, more is how to do in a limited space---your marketing point and site content to promote the combination and mutual promotion, so as to achieve the purpose you need.
The highest level of user experience, is the user will actively promote your station, very like your station (your station as important as eating), will very much trust your station, will be very active to spend your promotional things. This is the highest SEM and ecommerce marketing!
4. The combination of marketing point and SEO
Above, said a lot of this part as a summary of it. First of all, you have to know, you do this station, what is the purpose? What's the selling point? What are the attractions? What are the characteristics? The living conditions of the consuming population, the survey of the use of such products ... Then based on these, determine your site's module, module implementation methods, how to write, how to structure. Then focus on some articles that are relevant to the promotion of the product (there must be something special about you, such as shoes, there are Li Ning or Nike, brand-you are different from other similar products).
Hurriedly said some, wrong place please correct me, what more and better idea, together study under ~!
Starter: SEOWHY
Author: Guanle
Contact: qq--56770978 Hard Original, manual typing, reproduced please specify the author and source, thank you ~
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My other original articles:
SEO Outside the chain correlation analysis!
Http://www.seowhy.com/bbs/thread-16607-1-1.html
(Be Chinz, A5, cnzz stationmaster Institute Reprint, the specific address please to this post: http://www.seowhy.com/bbs/thread-17150-1-1.html)