About Shanghai Zhen DAO What is instant Messaging marketing

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Instant messaging, that is, the use of Internet real-time chat tools to promote the marketing approach. For example, Qq,msn,taobao, want, and so on, the advantage of using instant Messaging marketing is that it's easy to communicate with customers, maintain customer relationships, and bring traffic quickly. Do the network marketing all know, network marketing results are relatively busy, in particular, blog marketing and membership marketing, the general dispute results come quickly is the bidding rankings, if the flow from the network efficiency, the bid ranking may be the most obvious, as long as you invest money, generally speaking, the flow is obviously increased, This is undeniable, but, from a profit standpoint, bidding rankings are not necessarily the most obvious, of course, there is no denying the exception of some sites; but I think the effect of instant Messaging marketing is the most obvious, and is directly displayed, if you are doing traffic, browsing will certainly be a short period of time, if you are doing sales, Benefits will also be shown in a short period of time, as long as the method is appropriate, real-time communication marketing is the most effective way of network marketing; less investment, quick results;---Shanghai Zhen DAO

Different industries, the effect of instant messaging is not the same, I would like to explain that some industries, instant messaging is almost ineffective, there is a long time to come over, and for some industries, the effect of instant Messaging marketing is very obvious, the industry distinction; personal feeling:

All popular and special products, instant marketing is more effective, if it is unpopular, or relatively small competition, it is easier to use, and for the special People's products or services, the effect of instant marketing is relatively slow, but it is not not to use, the most important thing is to this special crowd of grasp, because not the public , so in the instant messaging this aspect, to find a special crowd is more sleepy that, this is a special product of the drawbacks, but also can be solved, but, our goal is small, only through some special channels or special distribution to find.

Network also traditional marketing, in fact, is also interlinked, is the eye benefit; there is a saying that the world does not have a free lunch, in fact, is very right, even now the network era, free lunch is everywhere, in fact, free lunch is not free, you should have heard that we will one day for our free pay today And the eyeball effect is that, today you see, there might be a day when you have to pay for what you see; it is a universal law, and if it does not pay, then advertising becomes meaningless;---Shanghai Zhen DAO Network is so, who attracts your eyeball, who is the victor; Because you've become his potential client.

So even if communication marketing attracts eyeballs, there are two ways:

1, take the initiative to find your potential customers.

2, passive, through the traditional and network of other marketing methods, so that potential customers to find you.

May be some nonsense, but the most important is the initiative, because often passive can not get enough customers, after all, if you want to see the effect of a short period of time, the initiative is the best way to shorten the time, it is constantly actively looking for your potential customers.

Methods: 1. Get enough eyeballs. 2, excluding the non-potential customers. 3, to focus on the potential customers above or in the eye effect of the level, next, we talk about if the successful use of instant Messaging:

Different industries, there are different ways, different people have different methods, this method is not unique, it is a special product, with different people, and have different methods, the same is:

1. You know enough about your industry

2. You know enough about your product

3. You know enough about your customers

The third is the most important, you only have enough knowledge of your customers, know what they want, know what they want, you know how to communicate with them, in order to quickly and sell your products, this is very business, this depends on personal savvy.

The role of Instant Messaging marketing

First of all, a corporate brand and product target group, must be a "circle" of the crowd, but sometimes the circle is real, sometimes the circle is virtual. Therefore, enterprises not only to study the customer base, but also to focus on the customer's circle, to find the target customer groups to survive the various circles, you can find a good information dissemination and internet marketing channels, the use of interpersonal interaction between the community to carry out Internet marketing. ---Shanghai Jean Island.

Second, a circle because of preferences, interests and other aspects of the common, but also affect their brand choice, consumption behavior of some homogeneity. Digging and understanding the likes of these people in the circle can better the product and brand demand point positioning.

Again, the circle of opinion for consumers within and outside the circle of influence is enormous. Now a lot of people want to buy a product, will be on the Internet to collect information, there are a lot of consumers will go to various forums to find other people's use of feelings, etc., so, a variety of BBS formed by the user to become the aggregation point of this information, and this information not only for the people within the circle of great influence, The impact on target customers outside the circle is also enormous. And the development of a variety of community Web site Theme Forum site has become an important part of the circle of ecology.

Excellent resources need to share, SEO technology to enhance the need for everyone's efforts! This article from Shanghai Zhen Island's SEO Network Marketing Center: http://www.360seo.cn/Instant-Messaging-Marketing.html, Welcome to reprint, Reprint please indicate the source!---Shanghai Zhen Dao