About the Beaver family, the nail O2O project I'm currently working on.

Two days ago, I saw an article about the Beaver family, that is, I currently do this nail O2O project, an opening is "carving Ye's third venture", sounded strange, as if I have failed two times, as if repeatedly defeated by Zeng Guofan, and began the third time ... In fact, I prefer to use the term "continuous entrepreneurship". Some people in this world devote their lives to doing great things, such as Henry Ford, the car Man, and Old Wharton, who drives a supermarket. But some people are energetic, can do a few things at the same time, such as Musk side of the rocket to sell electric cars, Virgin's Branson also sell CDs sell Coke and sell credit cards also sell the transatlantic flight ... Not to mention the most ruthless, the same time to engage in computer MP3 to engage in mobile phones to engage in flat-screen physical stores also 3D animation, the name of the great God does not say you know?

According to Wang Xiaobo's argument, this thing "anti-entropy" Ah! From the point of view of earning money, do one thing is enough, do a lifetime do not worry about food and clothing, but from another angle, can only be explained as "mountaineer mentality"-why do you go hiking? "Because the mountain is there"--how does that answer? But it is the real state of mind, I think I can conquer that mountain, so I have to go.

A lot of people ask, this and you did not amorites it before? My answer is, it's a good match! I and my team, in fact, the most understand is "service"-Do you think I know the essence of oil and cooking it? Do not understand, but I know how to find a love of essential oils and the most knowledge of the masters of cooking, such as colleagues, and so on, this is not difficult, many people can find, but for the do not do better than us? This is the logic behind it-the logic of the service industry: Our team's sword and Dragon Slayer.

First of all, the Sword: based on "Consumers get value" of the reorganization, oh, listen very not like a man, with the popular saying is "Blue sea strategy." For example, the olive oil, in fact, many people do not know, and our sales compared to our hard and wide costs accounted for a very low, we have never invited the star spokesperson, where the money spent? A lot of people who bought Liv can blurt out, "Surprise and move", we put the cost for a variety of small surprises for customers, whether it is a small gift in the package, handwritten letter, or physical store considerate hand-care, a lot of effort for the improvement of customer experience. And the beef brisket is more like this, my previous article has been detailed dismantling, by reducing vegetable sku, to the top innovation chef as the core, with the central kitchen, the elimination of high salary chefs to reach 5-star dishes, 4-star environment, 3-Star price ... Oh, there are 1 stars and so on, this is a nasty part, but we can make a big turn on the basis of the platform.

And the Dragon Sword: the "service Consciousness" written in the team gene, the least mysterious, but the hardest. We long long ago, in the company Hang Big slogan, "Life when the service-oriented, make money just by the way." "We also often quote" The beautiful Life "in" Father "speech," service is a noble art. " Whether it's a team or a catering team, every day executives spend the most time on the improvement of the user experience, you know, we Chinese service gene is very poor, or sell LV bag clerk like that nostril, or the seabed fishing so much enthusiasm ... The middle zone, the so-called "like Mu Spring Breeze" equal sense of "good service", is always scarce-of course, we have not yet done, I mean, we are in pursuit of every day. We have a CTO team, "Chief Experience officer", also known as Chief Shang, not affiliated with any business unit, directly under my leadership (look like the Hong Kong ICAC, huh?). Although this department is also secretly called guard or East factory ... , a large number of daily micro-blog Micro-letter and actual visit, to find user feedback, and I on the same day in various departments of the micro-letter group rewards and Punishment, the case is usually 3:7, and sometimes the CEO of the specific business to face green. But we believe in good service. A lot of rewards and punishments and case study every day, there is no shortcut to go.

If the sword is 1% inspiration, the Dragon Sword is 99% perspiration; if the sword is my "strategy", that is, the Dragon Sword is the team every day practice and deliberately practiced, a small improvement of the "tactic"; if the sword is to determine the future can not grow the blueprint, The Dragon knife is the decision tomorrow night the company still exists the cornerstone-these two things as if the coin of both sides, indispensable, although the latter spent time and energy, is really 99 times times the former.

Above, is the elaboration we "can do" and "can Do", is based on the external environment and its own conditions, but there is a "want to do", made up, is the "do"--below say why we want to do this project, only clear "starting point", in the future to do a long time, do not lose direction, do not forget the "beginner" why.

Roosevelt had proposed "the four freedoms of the people", that is, "freedom of speech, freedom of belief, freedom from want, freedom from fear", with the superficial understanding that I have lived for decades, I believe that a person living in China today can gain the above four freedoms only after guaranteeing basic financial freedom. In other words, rely on their own skills to make money, with basic life security, can not angrenbixi, say something to say, believe that the letter, from a lot of people to bring fear.

And we do this "beaver House", its slogan is "Long Live freelancer"! Freelancers, is the most able-bodied group of people, they rely on their own craft to eat, not under the control of others but more care about reputation, no "superior unit" but more concerned about social justice, not big rich but live more dignity.

Give two small examples. One was a couple of days ago when a beaver's registered nail artist left the company, wrote a long letter of resignation, listed a lot of her dissatisfaction with the platform, a number of things that she said is "unfair" place, interestingly, I think she said it really reasonable! We have to stay and promise to improve--how fun! You see, she is not our subordinate, but the equal "freelance", they send their voices, hoping to achieve a fair "motive", far more than the "employees" pay. To say that such people, is the cornerstone of civil society-I seriously think so.

The other is that we get a compliment from a customer and leave a message saying, "It's strange why your beaver's nail maker doesn't go to the bathroom." A 6-hour nail and a beautiful eyelash, she did not have the convenience! -Haha, she knows, we have a "Beaver home primary School" management standard courses, we told the nail division, as far as possible before entering the customer house, to solve the problem of pee, not to the emergency, as far as possible not to borrow customers home bathroom, after all, not too polite. As a result, many nail artist for this, working time to drink less water, is to this little "professional honor."

It is no exaggeration to say that the Beaver home platform of the nail division, its diligent and dedicated, mentality skills, especially care about the attitude of customer evaluation, far better than she is the nail shop "staff" when the state-after all, before smashing a nail, the customer scold is the shop, and today, the customer scolded-oh no, app to her own evaluation, Stay for a lifetime of evaluation, but for her own!

So, to sum up, I think the Beaver family will be a great project, its contribution to this country, to this society, can be far greater than we sell essential oil and beef brisket-of course, the two items are added to the good, add joy-although the United States is no exception, but nail this platform, increase that a childlike sense of social responsibility, is not available in other projects ... Oh, but the ideal is full, the reality is very bony, we currently even a superior product manager is not in place, now the app is simply flawed and embarrassing ... If you are a cool product manager, quickly cast a resume ha: micro-signal 13911961095, the mailbox is: LinXi@HeLiJia.com

The Beavers ' partners, who work frantically every day, not only because the salary is good, or the future options are valuable (though the beaver's valuations are now soaring like rockets), it is important that the small partners agree--the Beaver family--a project to change the world, manicure? Of course just a cut, there will be more "Craftsman project" slowly expand, we will "tear down" more industry stores, from dozens of industries to liberate more and more craftsmen, make it into a freelancer, this ambition, we concern.

When Mr. Jobs was working on Apple's graphical interface, he led the team to work day and night, exhausted and endured jobs ' dog temper, and one day, Jobs told his team's core members, hey, guys, even though everyone is tired and half dead, you know what? When you think about today, you will find that this is the best time of your life. The team's little Buddy smiled and said to jobs, "Steve, don't look at us, we know it now." "--to push the world to change, and the participants understand.

This is the feeling. This is the real reason why our team does this nail O2O.

Wen/Carving