About the company's website management experience sharing

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Small series as an enterprise website editor, in the Enterprise website of the management, article writing process and learning, but also slowly summed up the company's website, now share with you, hope to do business website marketing friends.

First, the enterprise website should have the right keyword

Whether it's a corporate web site or a personal portal, find the right keyword based on the user experience. Corporate website is a drawback is that the original content of the site is too little, so to find a good site keyword is very important, not too long keyword, but to attract people, easy to remember. At the same time, the site's Title,description,keyword, must be modified to and keyword-related description, which helps search engine Baidu spiders crawl.

Second, outside the chain and links are essential

Like Baidu search engine it is focused on the key words and outside the chain, general corporate web site outside the chain is very few, to the site to increase the chain, to the same kind of site comments, messages can use the site's keywords to do the name, so you can improve the visibility of the keyword, comments can give the site a lot of outside the chain. There is the forum to promote, select the high weight of the forum to promote, the name of the use of keywords, the forum's signature to use the keyword, while the key words plus the main station link. QQ group promotion, Post posted, and so are the article can bring outside the chain. Corporate website to find links when you also need to pay attention to the weight of the other site, or to find and their own site type the same site, the number does not need too much, we find links are not to the number, to the quality.

Third, the use of soft text to the site to bring high-quality outside the chain

An enterprise website, its content originality is very low, unless it is the launch of their own website new products. If you want someone else to come to your site, every day is the same content, so long, no one will come. So soft Wencheng the site to get the most effective way outside the chain. Write a good soft text to the high weight of the site, in the reprint, your chain will also increase. At the same time write soft text can also add your keywords, this can also increase the keyword heat.

Iv. the construction of the website should be stable

The impact of ranking is not only the site's outside the chain, the content of the site, while the construction of the site is also essential. Website do not too fancy, to meet the user experience, for corporate websites, to the home page to display product information, this is the first thing customers want to see. At the same time the site to stabilize the space, the site to open faster, to choose a good host space. Site construction should also pay attention to the site's internal chain construction should be reasonable, to use text do not use the picture link, the same kind of product links to do a good job, the chain is sometimes more important than the chain, which can reduce the bounce rate of your site.

V. Original FALSE original content update frequency

Although the original of the enterprise website is relatively small, but the content of the website still wants to add, can give the website column, a product a page, want to update these product information frequently, for example what promotion activity, product have what new function, product use method, product of frequently asked questions, these things need to be updated frequently. So the content of your site is not too much. Also to the website open Customer Exchange section, customers have what problems to be timely to others to solve. So that your customers will be long in your site browsing.

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