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Links are every webmaster need to understand the knowledge, the benefits of friendship is not in the site can bring you a number of direct traffic, but it will allow search engines to include more of your Web pages, as well as the weight of the site, and even improve the ranking of the corresponding keywords.
Links to the link title design, each webmaster's view is different. Some use site keywords to do links, such as "agriculture" in order to improve the keyword in the search engine rankings, and some use the site brand to do keywords, such as "Rich Peasant road", improve the weight of the site brand. Here I would like to say a few words about my personal opinion:
1, the link title unification. Relative to the same link URL, it is the best link title Unified Word, do not use a keyword link today, and tomorrow with another keyword link, so it is easy to confuse the search engine, do not know you this page in the end is the key word, leading to the right to fall.
2, the first page link title word choice. If it is a home Exchange link, link title it is best to take the brand and the main keyword as a link, here I use a case I do rich peasant road, I am the title of the external link is "Rich Peasant road Agriculture", rich peasant road for my station brand, agriculture for the site of the main industry key words. The advantage of this link is that it will not duplicate the title of the links to other sites, but also to achieve the goal of keyword promotion. If you just use the word "agriculture" as a link, such links are estimated to have tens of thousands of search engines can not tell exactly which site content is good, may be the number of links to determine the ranking, but if you do a lot of such keyword links, it may be considered to abuse the link, be punished. Therefore, it is best to use the "brand + keyword" To do the link title.
3. The word selection of the title of the Inner page link. If it is a link inside the page, you can consider using a pure keyword as a link, but this keyword can not be too hot, in the Baidu index is preferably below 100, so the effect is obvious.
The above is my link to link the title design of several ideas, I hope to webmaster a little help. My case is: Rich Peasant Road (www.funonglu.com), I hope you can cooperate with me and exchange, thank you.