About website optimization or web optimization, step by step to confirm

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Website optimization or web optimization has always been a hot topic, although the last part of the SEO are agreed to be web optimization, where does the evidence come from? Here's a demonstration.

When I got a website, I found it was not right. The main keyword search results were a snapshot of 3 months ago, this makes me think also can't think through, the entire website title is a word, 123 (here with substitution), the keyword is also 123, the description is expanded, but finally or around 123, here 123 refers to is not the brand keyword.

Why do this, because the Web site industry competition is relatively large, the keyword also Baidu hot, so decided to open a two-level domain name to do. The choice of level two domain name is because the level two domain name and the main domain name correlation is strong, but the division is also strong, may optimize more widely. The station was built 3 months ago, because at the time it was useful to use a word that featured the entire site, so from the beginning of the station is also by the predecessor of SEO to supervise, no matter from which aspects are SEO advantage, the entire site's style of more than 95% is css,js only accounted for 5%, so I believe in the optimization is a certain advantage, For the H1 label made a separate CSS, handled relatively convenient, no longer used

123

Or

123

The primary and secondary points. Carousel pictures do not use flash, using CSS, in all respects should be to avoid the spider trap, so I think this site's architecture and code are very reasonable. But the only problem is that it's not in the rankings.

Indeed, the establishment of the station for 3 months, included good, but ranked after a very high rank. I was looking for the reason, and finally I got a clue. I found a point, the original site at site: command, the first page of the new collection and snapshots are the same day, the main keywords are included with the snapshot is the same day. But in the two-level domain name, the only one of the key words under the site than the snapshot of the first page is slower than 2 months. What's going on here?

Many people say that different keyword search results are different because of server problems. Even if I agree with that, but the only keyword search results are not to be photographed, this is why? Then I did an analysis:

1, Baidu has not considered your site with this keyword.

2, keyword binding problems

3, the first keyword is not sure? not considered the existence of keywords, web sites or network domain name does not have the importance of this keyword.

The following is a doubt about the conclusions presented:

1, the key words by the Meta keywords fill in, this should not exist, but the possibility of this problem is very large.

2, the official Baidu has no binding key words, binding keyword is just some seoer by guessing the results, from the humanization of consideration. There is a possibility.

3. In 2009, my first contact with SEO, Master told me, every page has a keyword, this keyword even if you do not set, search engine will automatically assign you a, then in other words, that is, you even set the keyword, when the search engine that you are not qualified, or not with this value , the rankings will be replaced by websites with stronger links. From this aspect, is also a guess, but indeed there are many examples is this, as I have previously operated a keyword, has now given up 6 months, not updated, but the word for XXXX in Baidu ranking or home first. So I think that's a big possibility.

For the above three conclusions and three doubts, I did a test.

1, since the keyword is filled out on the page, then the content of the page must be related to the key words, so the whole Baidu application site revision and closed station protection. Start to modify, the keyword does not change, the title does not change, the description changed slightly. The H1 between the heaviest is removed and rewritten into title. Complete the first step. Navigation column, in order to avoid keyword superposition, tried to start from 123, the homepage to 23 first page, 23 news and so on, the keyword split, each picture and text are added title, where the picture added Alt, for 123 try.

2, the keyword binding, this very few people will discuss, because most people think this does not exist. But I believe this is meaningful, why? Everyone think, when you enter http://XXXXX.com in the search engine, there is no result of the first three must be your page, it is not possible in fact the search engine to put this http:// xxxxxx.com as your keyword, and automatically assigned to your most important keywords it? So, this is normal, no matter you are in the title, keyword, description and even the entire site did not appear this address, but can search out. I believe we all know the importance of the degree of coincidence. Because this is your only, of course you can send to other forums or anywhere, as long as included, the search results will come out. Since the most consistent degree is you, then the first one must be you. This also confirms two things, one is the search engine important coincidence; second, search engines can automatically assign keywords.

In fact, what is the key word to now does not have a very reasonable concept, is not the key words just

Since all the content that can be filled in is to create a result for the search engine, that is to say, the reference length is not a problem, that is, even if you fill out 10,000 keywords in a page, will not have any impact on your site, and the decisive factor is the content of your page relevance. This has been circulating to Baidu search content relevance, value, readability. Even order also shows its diminishing importance.

Do here, a step-by-step way to clear the train of thought, I can be very sure of a point, why the only one keyword unexpectedly did not get a good ranking, the reason is the content of impurities, widely make the whole home without any focus, can not focus on a point. This makes search engines take for granted that my site is less valuable than other sites in 123 of keywords. Also confirmed a point, even if I do a keyword, also do not have a few keywords than others to professional. Let me suddenly understand a point, we always think that only a keyword is an advantage, the result is not.

Now that I am here, I have already believed that Web optimization is the most important. But how to achieve Web optimization? The final result of optimization is to rank, the result of ranking is to have conversion rate. So coherent is the Web optimization. From the spider's view, that is, the site's keyword, title, description after reading, it is necessary to see the content of the relevance of ternary element. How do you do that? The content of the site is all title title, from the page looks, no readability, that is to increase the readability of the page, that is, to show the location. Right, I got the idea. The updated content is another matter, but the home page must be readable, understand? Suddenly let me think of the advantages of blogging from where, the advantage of the blog is that the home page is inherently readable. Every seoer has a blog, but forget that? I forgot.

Return to this and start making changes. Since the first keyword is 123, then I will be around 123 to write an article, the first page of the description set to unfold.

After getting this result, we began to recover, and set the catch to 152, began to update the article, because the site is also calculated changes, so the forecast snapshot stay one weeks or will be back to the audit phase. But very unexpectedly, the snapshot just stay for 3 days on the normal snapshot, and the next one weeks is the night 11 o'clock snapshot, through spiders can know, spiders will be in the evening 19 o'clock to 21 points to catch, grab home after the night of the snapshot of 23:30. But the rankings are still not up.

After 14 days, the unexpected discovery, the only keyword snapshot with a snapshot of the first page, so we guess 3 days time rankings will rise. As expected, the day's rankings began from 53 to 25.4th days later, squeeze directly into the Baidu home page.

From the home page optimization, I think that Web optimization is to provide the final results of search results. And if you can't make changes to the site, why don't you try to send an updated article, the same column, the title composition of an article?

Summary: To do an optimization, in fact, every page optimization, but each page should have a reasonable update mechanism, so establish a

XXX

Is how important, each update is driven by a reasonable update of each page, the heaviest each page is up to date.

Remember, optimization is optimized for what? The homepage is just a page.

For example:

Seo How to do better

A5 offers you the three big tricks of SEO

The next part of the analysis through the three great trick

Each title has an article, and each article brings out a result. The title is highly connected to the title.

The above article from Shenzhen Yi Shang http://www.ys0755.com submit to A5, forwarding please indicate the source of the original