Absolutely not do BAT Che Guevara 200 million capital injection

A few days ago, Guevara announced the C + round of funding was settled, the Chinese cultural industry investment fund injection 200 million yuan. Coupled with CDH Capital led the 20 million US dollars in the entire G round Guevara raised funds totaling nearly 400 million yuan. Guevara Co-CEO Zhang Xuejing accept the "First Financial Daily" exclusive interview with reporters, said Guevara's advantage is to provide viewing users with a more refined service, this part of the funds will be used to improve the company's service level, and Develop more city performances and other business.

The reason why Chinese culture industry investment funds are chosen instead of Internet giants such as "BAT" (Baidu, Alibaba, Tencent), said: "Chinese culture can give Guevara more help in such upstream industries as film and television production and cinema. , And the concept of Chinese culture and corporate fit, to give the company more freedom .Do not choose other Internet giants, mainly because we want to maintain brand independence more, do not want to become a pawn under the Internet giant layout "

At present, Guevara has more than 1,000 online seated cinemas in China, covering nearly 200 cities nationwide. It covers nearly 70% of the online box-office selections in the country. As of June this year, Guevara announced the transaction amount in 2014 Has exceeded 600 million yuan, the end of this year's goal is 1.5 billion. Such data has entered the top ten domestic cinemas. Zhang Xuejing told reporters that the current online seat movie ticket market accounts for about 10% of the total box office movie less than expected the next three years is expected to reach 40% to 50% of the ratio. Last year, China's movie box office was about 22 billion yuan. According to industry estimates, domestic film box office will reach 40 billion yuan after three years. As estimated, the entire online voting seat movie ticket market will exceed 10 billion yuan, the industry has a bright future. Zhang Xuejing said that through this round of financing, Guevara will speed up the distribution throughout the country, from first and second tier cities to third and fourth tier cities, constantly absorbing high quality cinemas and improving their ability to serve the nation's users.

However, Guevara, the industry still a lot of competitors. Currently online movie ticketing is already a highly competitive Red Sea. Not only the beauty of the cat's eyes, as well as Time Network, the Internet and other competitive network of challengers, and even QQ movie tickets, such as BAT giant Taobao movie eyeing, Guevara is facing a tragic fight battlefield .

For Guevara, what are the advantages?

Zhang Xuejing told reporters, compared to competitors, Guevara deeper understanding of the user, spend more energy. How to provide better service will become the key to competition in the industry. In Guevara's slogan, Zhang Xuejing strongly reject the use of low-cost, cheap words, in his opinion, Guevara is not to win the low-cost, but better service. "We do not care about technology, care about management, what we care about is your point of view, we have to look at the problem from the perspective of the audience. For example, we will inform the audience about the subway bus and even parking information near the cinema. , Can not find a parking space or know how much the parking space charges, so we germinate an idea that we can inform the audience about the parking space, including the exact location of the parking space, the charges, and even the time spent in the parking space to walk to the theater. Do not know, Guevara should be reminded.

In order to be able to win the service, Guevara tried to work with upstream producers and distribution companies to learn about the latest movie information in order to better and timely recommend it to the audience. Zhang Xuejing introduced last year so far, Guevara with the upstream part of the circulation of cooperation has more than 200 films.

For the future business expansion, Zhang Xuejing that Guevara will continue to cultivate areas of culture and entertainment, will gradually expand to performances, exhibitions and other fields. So far, 460 productions have been sold in 2014, of which "Monet exhibition" is a typical case. If you can, Guevara will also consider using their own understanding of the user, with the upstream studio companies to jointly develop derivatives. "Although the movie industry currently has more than 20 billion yuan at the box office, the output value of the periphery may add up to a hundred times the box office, and we move upwards to help us find more profit models in the future. For example, U.S. derivatives are movies At least two times the box office, there is almost no derivative industry in China. Assuming that the next step is to establish a sound industrial design, production and sales channel, it will be a big market. To do a good job in derivatives requires that we understand the upstream and the depth Understand users, it is possible to produce a market derivatives, which requires us to cut deeper into the industry, to stand in the user point of view to cut into the market. "Zhang Xuejing said.