Accelerated Mobile marketing 3G popularization project led to growth of mobile phone website

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Recently pay attention to some well-known enterprises at home and abroad advertising is not difficult to find, "mobile phone users can visit Woso.mobi" has become an essential propaganda word for these enterprises. Indeed, it is no secret that mobile internet will bring huge business opportunities in 3G era, many content service providers have regarded mobile Internet as the new profit growth point in the future. But for many enterprises, especially large small and medium-sized enterprises, 3G is still a new thing, based on mobile internet promotion often will appear powerless.

In the critical period of China's economic growth, want to let mobile internet like the Internet as a business application and marketing promotion of the big stage, universal education work is inevitable. Recently by the Ministry of Guidance, the Telecommunications Research Institute sponsored 3G internet popularization Project launched in Shanghai, is seen by many enterprises as a rare opportunity, not only reduce the access threshold for mobile phone users, more enterprises and content service providers quickly into the mobile internet to facilitate, but also led to a new round of mobile phone site growth.

Camped in 3G

Unimpressed is a hot industry, according to the Ministry of Planning, the next three years for the 3G investment will reach 400 billion, countless companies want to have a relationship with 3G, on the mobile internet camping launch marketing promotion in this year by many companies to put on the agenda. The temptation of mobile internet to enterprises, in addition to China's huge number of mobile phone users, the Internet is not equipped with users anytime and anywhere communication interaction, but also enterprise users value the fifth media of the important reasons.

The Ministry of Industry and Telecommunications Institute in 2008 launched 12114 information Address service, in addition to providing mobile phone users with a fast, convenient access to mobile Internet, enterprise users is also an important mobile internet platform. At the same time, the Ministry of Industry and Telecommunications Institute also through cooperation with the Mobi, so that enterprise users in the provision of access channels to obtain information address, Chinese. mobi domain name, such as a number of unified access, mobile phone users can be through text messages, mobile browsers and IE browser access to a variety of ways to become June Director of the Ministry of Telecommunications Research Institute, at present 12114 information Address service has covered the manufacturing industry, chemical industry, food safety, communications, electronics and other important industries of the livelihood of the nation, especially for the three agricultural, charitable public welfare, as well as the popularization of SME informatization, through a series of targeted application promotion, has been widely affirmed by the Government and the community.

In this 3G Internet popularization project, in order to speed up the process of enterprise mobile informatization, the enterprise can not only obtain the same keywords in Chinese when registering 12114 information names. mobi domain name, but also through the gift of Mobile WAP Web site directly on the mobile Internet, from addressing to build a step complete. In addition to the launch of the launch of the "3G Internet Access Guide" detailed in the current application of more extensive mobile web sites, the activities of the contractor's new network interconnection will also be through 3G navigation for enterprises and mobile phone users quickly find their own needs of information to facilitate.

Mobile Marketing speed up

At present, the mobile marketing industry has a certain foundation, from the user level, China has more than 600 million of mobile phone users, from the number of terminals, has exceeded the volume of 350 million of the television, become the largest terminal network, its platform value can not be underestimated. In the 3G era, the marketing activities based on the fifth media will become more and more frequent, the launch of the 3G Internet popularization project and the Vice general manager of the new network, Zhao Nan said, hope that through the popularization of the project to integrate the downstream resources, not only can help the Government to promote the development of 3G industry, Mobile phone manufacturers to provide a promotional 3G business and terminal platform, while through such a more convenient way for enterprises and mobile users to understand and apply 3G.

Before the enterprise to mobile marketing demand is already very urgent, but suffer from no good application methods, or some simple application. With the popularization of the project, mobile Web site will be greatly increased, and 12114 information address in addition to providing enterprises with a convenient, interactive way of promotion, but also reduce the threshold for mobile phone users to surf the internet, resulting in more traffic, creating more business opportunities. Some experts believe that the mobile internet marketing, the enterprise more important significance lies in "I know who you are", the advantages of mobile media allows enterprises to easily accumulate huge user resources, this is the future of interactive marketing, point-to-point Marketing Foundation.

Authorities have predicted that the number of mobile internet users this year is expected to exceed the number of Internet users, Internet terminals in the computer to mobile phone transfer trend, these are mobile commerce, mobile marketing to bring huge development space, and 3G online popularization project is expected to become the growth of mobile phone sites and mobile marketing of the Fuse, Mobile internet will also become an important booster of China's economic development.