Access threshold high to 10 million domestic SNS website how desperate every life

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While the number of Facebook users in the global SNS Web site continues to climb, domestic social networking sites face many difficulties. The first is the increasingly quiet domestic SNS website, most of the number of users of the site, the middle of the night to steal food has gradually lost a strong interest, tired of the mood swept SNS website. In early April, news of Facebook's entry into China came as local SNS game developers began fleeing under pressure. Either change careers, or enter Japan, Taiwan and other neighboring markets.

And the most serious dilemma is that SNS faces the problem of raising the entry threshold. Recently, the national press and Publication Administration and the Ministry of Culture in the SNS game market for a series of research work, the main purpose is to set up access to SNS website threshold. SNS Web site to require the listing of the game content operation must be approved, the certification of intellectual property, the Ministry of Culture license and the Press and publication Department of the version of the "three certificates."

The "three certificates" should also be a very expensive fee, but this is only a beginning. Because SNS website game operation also should have 10 million registered capital. Undoubtedly, the latter is the SNS website launched a web game of the biggest hurdle. This hurdle to the domestic web game operation of the interest-related groups are also frequent complaints.

Thousand Oak Group CEO Chen believes that the development of SNS games to achieve tens of millions of registered capital can only force small development enterprises to turn around for overseas SNS platform for Development. Some Web game developers also express their views: "10 million yuan threshold is too high, so that some small development enterprises shut out." It is best to expedite the approval process or open the approval channel specifically for SNS games. Because SNS game content is simple, the enterprise quantity is many, the development cycle is relatively short, wait for a long time queue. ”

Social gaming also has the advantage of web games and social networking, and is likely to usher in the next round of rapid growth on the basis of a huge user base. High-speed growth of the profit model also let some SNS game developers of the mentality of quick success, some games suspected of yellow, violence and other problems also surfaced. That is why the national press and Publication Administration and the Ministry of Culture have seized on the handle. According to industry sources, the National press and Publication Administration and the Ministry of Culture issued a record approval system is the motivation to guide the healthy development of the industry.

Therefore, some SNS game research and Development Enterprise complains, also only "obey". Since the end of last year, there have been a number of SNS websites and research and development companies in the press and publication administration for the record, and in March-April this year formed a "record tide." This with the end of last year's Ministry of works to fight the yellow Web site, requiring all the domestic computer room operation of the site needs to be a new record of the same, based on this, China Connaught Network also launched the relevant record topic. Because according to the record of this year, the operating BBS record to obtain ICP Certificate prerequisite is registered capital of more than 1 million yuan, this and SNS website game operation should also have 10 million of the registered capital similar, for China's millions of small and medium-sized webmaster nature is unbearable.

Embarrassment。 Domestic difficult to survive, developers will find another way out. At the 2010 China Social Games Summit, many participants expressed their desire to go to sea. "Third-party applications based on the social open platform will greatly meet the changing needs of users, we are willing to nurture more original games and positive Interactive entertainment, provide users with exciting content and help developers bring Chinese original content overseas," said Lai, CEO of MySpace. ”

The government has set the threshold of 10 million capital registration to deter domestic developers. But at present many developers are negotiating with foreign platform operators, hoping to be able to operate on overseas platforms such as Facebook, despite the need for a fair amount of promotional costs.

Global E-commerce expert China Connaught Network for social networking site game developers said that Facebook has brought together 450,000 applications and 1 million developers from around the world, foreign Playdom, Playfish and Zynga and other game developers are valued billions of of the quasi listed companies. So the developers to go to sea competition is unusually fierce, still need to be cautious. SNS website Current predicament may have another kind of thinking can solve. Because the current business-to-business E-commerce began to dabble in the combination of Sns,sns and e-commerce or can become the future major revenue model.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!