Accidental hot words bring 200IP Enterprise station bounce rate is hit

Source: Internet
Author: User

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I believe we all know, do search hot word to bring the flow is very considerable, for the majority of webmaster, if you can get the traffic from the hot words that would be happy. However, today I would like to share with you that the enterprise station to do hot words sometimes is not good, this time a chance.

The editor of the company network department today wrote an article on the company's corporate website The title is "Guangdong Luoding Municipal Plaza next to two women were killed police use enterprises to help the full investigation of the case" news, this is the use of hot news to write company news a skill, Baidu Spider today is also very strong, immediately included in this news. As shown in the figure:

  

When you come home from work and analyze your company's website at home, found today the site's traffic soared a lot, so went in to look down the road and keywords, the results of today's search and "Luoding City Square next to two women killed" related to very much, so the editor wrote this news immediately was ranked in the forefront, and brought a lot of clicks. The following image shows the keywords:

  

By the time I wrote this article, the flow of this article has broken through the 200IP, as the enterprise station, can have so much traffic of course is very happy. But at this point, I am not happy, summed up three points to share with you.

One, the enterprise cares about is the conversion rate

Enterprises do not rely on advertising to make money (and there is no advertising on the site), traffic, IP, PV and other figures for the enterprise does not have much significance, the enterprise is intended to customers, to be able to bring sales of customers. From today's article brings the flow, these are not our potential customers, are some see hot news users.

Second, the search engine focus on user experience

We all know that search engines are very focused on the user experience of the site, the higher the user experience, often the Web site to obtain the higher the trust, the development of the site and optimize the more favorable. From today's popular events in the visitor situation, 100% of visitors came in immediately after the jump, as shown in the following figure:

  

Today, the popular word to bring the visitors out of the rate is too high, so that the entire visitors to the site jump rate is high, from yesterday's 20% rise to today's 95.62%, it can be said that the jump rate has greatly exceeded the search engine can accept the user experience, so, to a certain extent, Today's article is not a very good feeling for search engines.

Third, the enterprise station News source and conversion rate is difficult to weigh

Enterprises stand in a lot of times indeed will be more to the source of the problem, especially in some special industries, we use the hot event to add their own products to do news content is indeed a good way, not only can improve the flow of the site, while the content of the site is a perfect. But as mentioned above, the company's website is about conversion rate, is a real potential customers, too many hot events and corporate stations do not match the words, visitors out of the low rate of search engine experience is not high, to a certain extent, the Enterprise station optimization will bring disadvantage. For example, our enterprise station is to make a smart visit to the airliner, how to link the hot news to the passenger plane is the key. (The article starts A5, by the Visitor one machine (http://www.qibangcom.com) edits original, reprint please specify)

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