Accomplishment decision success search engine marketing SEM

Search engine (Engine) has brought a great opportunity for the 21st century network business, and search engine Engine has brought tremendous development opportunities for it practitioners. What is the quality of the people who are employed as search engine marketing (sem,search Engine Marketing), especially those engaged in search engine optimization (seo,search Engine optimization)?

ABA (China Webmaster Resources website) so that the search engine marketing (SEM) practitioners should have the following qualities.

First, search engine marketing (SEM) personnel need to have a good psychological quality.

Psychological quality in the Search engine optimization (SEO) work is particularly important. Experienced SEO technicians know that the process of Search engine optimization (SEO) is a slow simmer soup process. To see the results of work often takes months, but to maintain the stability of the monthly ranking effect, SEO is an endless process. If you want to get a quick buck, you will inevitably associate with some illegal operation behavior. Without saying whether these actions are effective, at least those who have such ideas are better off not in the industry. Treat a website like a child who looks after him and grows up. Many hard troubles are unavoidable. There is no good psychological endurance, the result is to give up the end.

Second, search engine marketing (SEM) personnel need to have experience in traditional marketing.

Many people find it difficult to understand why the search engine marketing (SEM) staff need traditional marketing experience. In fact, internet marketing can never be separated from the real market understanding. Knowledge of the market can provide a keen judgment on search engine marketing, a process that is not available to the general Web developers.

Third, the search engine marketing (SEM) personnel need to have a good professional ethics. Search engine marketing is a very scalable work, especially in the process of Search engine optimization (SEO), many marketers seem to feel that there are so-called strange calls to fool search engines, trying to manipulate the search results that affect the search engine rankings, the use of Search engine optimization (SEO) Technology to make defamatory Web pages and articles to attack competitors. In the implementation of the click of the auction ads, to try to malicious click on the opponent's ads. Such practices lead to the Revenge of the "Middle East conflict" in the industry, and ultimately to the end.

Four, the search engine marketing (SEM) personnel need to have the personal experience of website production.

As a senior search engine marketing (SEM) personnel, to improve their own web site development awareness of the industry in a variety of procedures and technologies have a basic understanding. This does not require that each search engine marketing (SEM) personnel need to understand the programming language, write programs, configure the database and so on. But the request to these website procedure, the website database operation has the clear cognition. Don't do it and learn to use it. This kind of cognition will apply in the website Search engine optimization (SEO) The strategy customization, also can in the stationmaster communication and the exchange pie use. In many cases, search engine marketing (SEM) personnel need to give the Project site editor class, so that they also set up a search for the first idea, the search engine marketing (SEM) concept applied in specific to the site every page and the detailed process of each page.

PA Tag: The blog of the Chinese E-commerce Association, China e-commerce professional managers (Network marketing consultant)