According to: The bottleneck of the hospital search engine marketing

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Recently this big half month time has been in the busy state, therefore has not had the time to write the article, the blog renewal has been also oneself more attention one aspect. Today also with the help of some time in the evening based on the recent work in the company to meet some of the problems, around the idea of the content of the combination of writing down.

Today this article "Hospital search engine marketing needs to break through the bottleneck" is around the search engine marketing some small problems to start. Now the hospital in doing search engine marketing is nothing more than two focus on the implementation, one is the auction promotion (Baidu promotion, Google AdWords, search promotion, Sogou promotion, etc.) is often said to pay promotion, now the medical industry is basically the company has its own bidding executives. The other is SEO means, in this process and through their own website optimization to enhance the site weight and keyword ranking in search engines to obtain traffic; there are some outside the way to promote, such as questions and answers, classified information, blogs and so on, in addition to the platform to do promotional publicity, these will also be used to SEO skills, You can also get a portion of the traffic on the search engine.

According to these two paid and free means for the introduction of traffic to the site and to bring potential users, now many hospitals operating skills and executive power is becoming more mature. Many people will think that in the hospital throughout the network marketing operation process of this part of the hospital, the company is the key to the focus of the link, and most leaders also see the important. But this year the hospital network marketing development Here, we need is no longer so simple. According to the personal thought that these two links in the whole marketing process is a relatively early stage of the important factors, but also should be necessary link. Competition between peers more and more exciting today, today you can 20 of the number of Baidu's first ranking tomorrow I can out of 25 pieces of 30 to rob your first ranking. Your company can recruit no more than five promotional staff responsible for free promotion work, I can recruit five or 10 employees tomorrow to be responsible for promotion.

For example, a person who sits at work for a long time or who is standing for a long time can easily develop a disease such as hemorrhoids. Get sick to have to treat, in Baidu, Google search local "hemorrhoids hospital", "anus Bowel Hospital", all of a sudden there will be many hospitals in front of you, let you feel at a loss, do not know how to choose. When you have a certain amount of savings, has been not very satisfied with their appearance to give yourself long under the nose, cushion a chin, in the Internet search Plastic hospital, you will find a lot of hospitals, will call you do not know what to do. How do we survive in this competitive environment? The brand of the hospital, the credibility of the technology, the advantages of the experts? It's time to show up in front of the consumer. How to stand out in front of the user? How to attract the attention of the patient is essential, the line to establish a hospital face. From the hospital website design, site layout optimization and good articles to do traction, we in many hospital peers, coupled with the patient's own subconscious clear demand contrast, as long as in the comparable occupation of advantage, so that patients choose relatively is not so difficult.

On the contrary, even if the upfront investment amount, again big, own website does generally, did not highlight the superiority, the characteristic. The patient enters the website to stroll a circle, stays does not stay the patient user's footstep will be a problem. Now is no longer a light show now there is a need for potential users patient friends eyes, the focus is more with peers to do comparisons. Previous users of the patient is the choice of less than more than the election, now they are different but some choice, so return visit links will also be very important.

Search engines are becoming more and more like a vegetable market, whether it's an electric dealer or a hospital or any other company that advertises on a search engine, just like a vegetable shop. The person who buys the food will choose slowly on the above, compare. Where is it more cost-effective? Although the ranking is the advantage, but more is the user experience, good user experience at the same time Word-of-mouth publicity also has a great help, corporate brand is based on consumer consumers Word-of-mouth Foundation. The bottleneck problem of the hospital search engine marketing in today's talk is actually in a cognitive degree, the industry's understanding of the said. Times are changing, people's lifestyles are also changing, search engine marketing, Network marketing development direction also in the subtle changes, in short we have to try to learn flexible use.

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