According to the enterprise website in the optimization need to pay attention to some of the problems to talk about the view

Absrtact: For the current huge SEO army, the operation of the Enterprise station optimization can be said to be the most common, but also relatively simple. But for the enterprise station of the whole station optimization, but it is not so easy things, need to pay attention to the problem of subdivision

For the current huge SEO army, the operation of the Enterprise station optimization can be said to be the most common, but also relatively simple. But for the enterprise station of the whole station optimization, but it is not so easy things, need to pay attention to the breakdown of the problem is also a lot of, the following author on the basis of the enterprise site in the optimization need to pay attention to some of the problems to talk about their own views.

The accurate location of the whole station optimization

For the optimal positioning, it's not as simple as giving a company a few assigned keywords, but rather a long process. That is, from the positioning of the enterprise station, to the future development of the direction of the issue must be considered. In other words, when you receive a whole station to optimize the list of time, is exactly as the site after the development of each step, the keyword ranking is no longer placed in the first place, but the site's overall marketing grasp, and these things to achieve the words of the most important implementation of the carrier is your website.

Second, the correct choice of website template

Now to do a business station, I believe that we can make a lot of day, this is because we have a lot of resources in hand, only need to do a little modification can be online. However, as described above, the site positioning, the whole station optimization is a long-term process, so in the choice of site template should be fully considered the applicability of the enterprise, in the end this site layout can not fully meet the content of the rigid enterprise site needs to become a matter of concern. The suggestion here is that, at the beginning of the Web site, you should take into account the problems to be encountered, at least to cover the best 80%. Otherwise modify or add something later, once a little inattentive, it will be very difficult, and even sometimes to the search engine caused adverse effects, especially just on the new station.

Third, the target keyword and long tail keyword pattern setting

General Enterprise Station optimization, usually just optimize the home page, a few target keywords have a good ranking on it. And for the whole station optimization, not only to consider the target keyword, but also to pay special attention to the long tail keyword layout. For example, the existence of each page is not displayed to the user at will, we have to make it valuable to the user, otherwise redundant pages are likely to drag the weight of the entire site accumulation. The suggestion here is that if some unimportant pages have to be shown to the user, try to use the nofollow tag, such as the corporate station page about us, contact us, and so on.

The correct choice of domain name, space and record nature

Domain name space to record this together, for the whole station optimization is also very important. Why say so, or that sentence, the whole station optimization is a website of the whole, all aspects of factors to be considered. Domain name choice, try to choose a convenient customer group memory, because when your site really big, domain name is also a very important brand. For the choice of space, can not say to use the most expensive, the minimum requirement is to be stable, speed to keep pace with, at least your customer groups are located in the region to achieve the fastest best state. And for the record nature, the enterprise station must be the nature of the enterprise to record. This point also needs special emphasis, because at present, many enterprises stand in a hurry to the line, in order to map convenient to record personal nature, or not to the actual situation of the site to record, sooner or later the Ministry of Industry inspection when found very likely to cancel its record number. So to do the whole station optimization, domain name, space and the nature of the site to record three aspects should pay special attention to.

V. Website content construction should pay more attention to the needs of users

Many enterprises stand on the line can also comply with the content of the release rules, every day adhere to the original content of the update. But ignore the very important point, that is, your content is presented to your user groups, not specifically for the search engine to see. So most people in the release of the article are deliberately produced "long tail keyword", want to achieve every article can bring traffic. This idea is true, but the content of the construction of natural is the best, if it can become a long tail is the best, we can not be forced, otherwise it is really to meet the search engine, so the search engine is not like. Because in the content construction is popular such a word: The user likes content, is the search engine likes.

Vi. the construction of the outer chain should be natural rather than rampant

Published outside the chain must be the most familiar, but also may be in the site optimization of the most simple step. But there is a very serious problem is that your chain is healthy, can bring real value to the site? Many people in order to do a keyword ranking, a short time like in the major forums, blogs to add the required strokes text. And here need to pay attention to, as the search engine constantly adjust, the BBS blog outside the chain can bring the weight has been low can not be lower, and it is possible that these outside the chain just for the search engine rather than really for users, for example, we all like to go to the SEO forum and so on. Imagine that you are in the SEO site to publish your machinery or beauty outside the chain, the content is not related to the case of such an outside chain in the end how much value? The suggestion here is that the release of the chain when the natural, do not in order to pursue the number so that the site's outside the chain too flooded, However, you can publish a number of links with the industry-related sites outside the chain. Otherwise be search engine K station will be more and more, even if you can escape once but who can not guarantee to avoid the next time, so for the health of the site, please carefully your outside the chain construction.

Seven, not to do the final goal of ranking

Based on the five points mentioned above, the last one mentioned here can be easily understood by not being ranked as the ultimate goal. The whole station optimization for the whole site is a long-term development, so do not die every day staring at the keyword rankings, spend more time and energy on the long-term development of the site above, this is the essence of the whole station optimization.

The seven notes mentioned above are the most basic seven problems in the process of operation of the whole station of the enterprise station, which is especially necessary to be treated with caution. For the whole optimization process of other details, such as URL standardization, code simplification, the use of three major tags, the structure of the site, the appropriate chain, robots.txt use, 404 of pages and the production of site maps, and so on, each is equally important. Last but not least, the whole station optimization is not to do keyword ranking for the purpose, so all aspects of factors as far as possible to achieve the best state, this is the most perfect enterprise station whole station optimization solution.