According to user requirements layout of the site is to upgrade the basis of ranking

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The reasonable website layout is the key word obtains the Good Rank Foundation, also may let the user quickly discover the website core content and the service, thus enhances the conversion rate. Reasonable website layout refers to the website which is suitable for user experience and designed according to user's requirement. Meet the needs of users of the site, users will put it "point" up.

According to Google's study found that a common user to open a Web page, if the first screen of the page does not appear the user to find content, then 70% of users will choose to close the window, open the next page to continue to find content. Some people may be surprised, others will doubt the data, but that is the case, no doubt.

The website layout of the slot cake, bounce rate must be high, PV must be low. The site's bounce rate, PV and the site of the basic indicators such as, search engine is easy to judge. such as: A site jump rate above, PV is lower than the same industry average standard, search engine will judge this site as "unqualified site", over time, will lead to the site's credit rating reduced, included reduced, snapshot and other phenomena. The website layout is the website Foundation, the foundation is not good, diligently also is in vain.

Understand the importance of site layout, the following to see how ziming based on user needs analysis design site layout, specific three steps.

1, Analysis Industry: Analysis of the industry's user needs, to determine the site optimization of the target keywords.

2, the layout of navigation: According to the definition of good target keywords, in an important order, from left to right in turn to the layout of the navigation. Layout navigation need to note that the navigation bar does not appear on the title does not have the keyword, the reason is very simple, most users are through the title keyword into the home page, just want to see with their own search keywords related content, other content not only useless, but also interferes with user reading.

3, Content layout: Navigation The content of the following is very important, these content is the key to retain users, navigation what content? For example, it is convenient for readers to understand.

For example: Ziming is now responsible for the site called Green Landscape, the key word is "plastic stone rockery Production", after analysis found that the user to find the most content is the production of plastic stone rockery, followed by the production of plastic stone rockery related issues, followed by the plastic stone rockery Construction company. According to the characteristics of these three users, ziming in the navigation below the left side of the "Rockery Production" column, in the middle of the "Problem Solution" column, the right to put the company's contact way. As shown in the figure:

Careful readers may find that the ziming to the first screen to better display content, the wheel show also removed. Now most small and medium sized enterprise websites, all like to do in the navigation below the wheel show, some even do a lot, did not do the theme page, do not do the activity page, for these sites, the wheel map in addition to increase the opening time of the page and cover the first screen, no effect. Ziming's suggestion: The Wheel Exhibition chart occupies the homepage most important position, if purely is for the website appearance, the proposal removes, because the price is too big, the keyword ranking is the most important. Well, just write so much, this article by the Hunan University Self-Study Network (http://www.hndxedu.org/) webmaster provided, hope that readers can learn something.