Accumulating negative marketing: guarding against the butterfly effect in the new media era

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Guide: As long as you contact the network, it will leave traces, you today's an unintentional, may be netizens dug up your past and present life of the evil traces. The internet is a world in which "evil is faster than goodness", and bad things can spread faster than good things. Accumulation of negative marketing, enterprises and brands can bring a sudden rise in popularity but the health of Word-of-mouth negative marketing effect.

In the 2012 French presidential election, Mr Sarkozy lost to Hollande, so that there is no re-election to the presidency, then in various reasons, what is the delicate marketing relationship among them? What kind of butterfly effect has caused the former president to lose?

On the eve of the presidential election, someone on the internet said that Mr Sarkozy received 50 million euros in bribes 5 years ago and used the money to win the 2007 French presidential election. At first, Mr Sarkozy, busy campaigning for votes, did not care about the apparently "ludicrous" rumor, but his approval rating fell sharply, and Mr Sarkozy began looking for lawyers and suing the court for disinformation. But the big drop in support is seemingly a foregone conclusion, leaving Mr Sarkozy in the presidential election. The case is still in the process, but the verdict is now not important, Mr Sarkozy has lost the presidency, the news has been the purpose of the people have reached.

This is the accumulation of negative marketing!

Since there is negative marketing, it must have positive marketing. The original intention of the accumulation of marketing is that a good advertisement, good ideas, stay in people's field of vision, today hot, tomorrow is still hot, and even a few years later, a stone stirred thousands of layers of waves, such as last year's crazy biography of "Fang, how do you think?" This is in itself an old long been put forward the sentence, but in the accumulation of a long time, before being spoof into various versions, but for marketing, this is only a micro-bo "cooked rice." In the marketing world we have a lot of classic ads, for example, the m&m chocolate beans "only dissolve in the mouth does not dissolve in the hand" advertising language, the Olympic Rolls-Royce car ad copy and Hartwey shirt, Burnbach for Elvis Taxi Company "I am a dick, so we will work hard" advertisement; these classic ads, After many years of today, will still be taken out, will still be imitated, as long as the public who have seen these classic ads, in the mind always for its impression; This is the accumulation of marketing!

But for the new media era, the network is a "Chang evil faster than the good" world, seemingly bad things always spread faster than good things. Also formed the accumulation of marketing negative energy, is accumulated negative marketing. As long as you contact the network, it will leave traces, you today's an unintentional, may be netizens dug up your past and present life of the evil traces. For example, some celebrities may have a unpopular opinion on Weibo, will be a lot of netizens dug up this star debut before and after the various misdeeds, many of the old things will be back on the stage of history, and these misdeeds may not have such a large negative impact, in the accumulation of such a long time, but become irresistible. Can be described as "Houge evil things go thousands of miles," this used in the accumulation of marketing, in the appropriate but!

Accumulated negative marketing more in some unfair competition, the new media itself is a double-edged sword, there is a good push will inevitably have bad slander, but in any case, accumulation of negative marketing can not be underestimated, as the biological butterfly effect in general, a small negative incision is often able to lift a big storm.

The analysis of the Wal communication organization believes that accumulation of negative marketing to enterprises and brands to bring a sudden rise in popularity but the health of Word-of-mouth negative marketing effect, this accumulation of negative marketing is often in the enterprise or brand inadvertently be dug up, wantonly rendering, and the event amplification to achieve damage to the enterprise or brand in the hearts of consumers. An enterprise, first of all, to lead by example, find the right new media marketing experts, do a good job in crisis PR related countermeasures, in the presence of problems timely remedy, so that the accumulation of marketing to play its own positive energy.

This article by Wal Network PR http://www.wom360.com/original contribution, reprint please be sure to keep this link, thank you!