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Blog itself is a precise marketing platform, in the face of the segmentation of the audience, the use of "precision" technology, and thus more able to achieve the purpose of precision marketing.
The rapid development of
new technology and its application not only changes people's life style, but also has great influence on the operation of the whole business society, and the marketing model is no exception. When Web2.0, blog, RSS, Trackback, tag and other technology applications more and more mature, especially the blog marketing concept of the continuous deepening and application of the expansion of the scope, opened up a new marketing platform. The marketing platform emphasizes interaction, intention, identity and precision, and its core content is the traditional sense of "wide dissemination" of the corresponding "small audience", that is, the so-called precision marketing.
Blog: Accurate platform
with the development of the Internet, Enterprise marketing is also changing from the extensive type of the past to precision intensive type. Precision Marketing "precision" to achieve, we must give full play to the interaction of the Internet platform, and the blog service provider set up a strong media platform for precision Marketing provides a solid foundation. For advertisers, through the blog platform can be free to study users, you can understand the user's behavior and preferences, you can identify who is browsing product information, users are most concerned about the information in the ads, users like when to browse the information, users are the way to browse information. Through these studies of user behavior, advertisers can provide appropriate advertising content to the right audience at the right time and in the right place.
in the marketing process of the precision of blog, the customer and the audience as the work of the first goal and object, adhere to the people-oriented, the essence of marketing back to Word-of-mouth Word-of-mouth Marketing, emphasizing interactive communication, emphasizing the spread of small audiences to influence mass communication, so that the effect of transmission from the digital success (CTR, PV number) transferred to the quality of the propagation.
Blog Marketing Precision is one of the most important characteristics of interaction, the meaning of interaction includes network advertising and network user interaction and tacit understanding. The accurate marketing on the blog platform can embody this characteristic, and can directly link with the sales, promote the formation of the blog Interactive marketing pattern.
Blog Communication of the interactive enthusiasm, highly participatory, extensive dissemination of precision marketing into a interrelated whole, forming a person + a person > Two people of the duplex communication system.
Blog Marketing accuracy of another major feature is that the directional communication technology characteristics of the blog determines that it can be distributed through the advertising system targeted ads automatic classification arrangement. The difference between directional advertising and traditional advertising is that it is a publishing system that intelligently combines content features, more directional and more accurate.
Blog Marketing Precision Characteristics
Blog Marketing will undoubtedly "precision marketing" to a new height, its precision marketing in the embodiment of the main four aspects: first of all, the audience as the standard of one-to-one targeted advertising, followed by the blog classification to reach the crowd; And finally, the technical application under the concept of WEB2.0, and the implementation of precise system assurance and means.
blogs can be expressed and disseminated in many forms, text, pictures, audio, video can be one of their expressions; it can build an online interactive communication platform for customers, can create a communication environment, in this environment to achieve many-to-many communication; and the numerous "opinion leaders" of blogs Can let the enterprise in the Word-of-mouth dissemination obtains the more value.
directional ads In fact, the emphasis is accurate-let advertisers in the premise of not spending more money, the advertising message to the most appropriate advertising audience. There is no direct correlation between traditional web ads and site content. Advertisers will be able to follow the channel at most. and "directional advertising" is further, so that advertising and content automatic, accurate matching.
directional Advertising This "one to one" type of communication can greatly improve the efficiency of network advertising, so that advertising in the most appropriate time in the most appropriate way to convey to the most suitable consumers. And the use of traditional media, advertisers have to use the "carpet bombing" method, a large area, a wide range of advertising, the choice of target audience is very small. Targeted ads enhance the targeted advertising, so that advertisers can accurately select the target audience, effectively transfer information to the target market segmentation.
