"Accurate" positioning leading the Internet advertising marketing trends

"No one wants to make their advertising a waste of money, but not the effect." "Extensive traditional advertising model in the field of Internet marketing is encountering difficulties."　　and "accurate advertising positioning" as the industry is willing to study and discuss the new ideas and direction, the first to go ahead to capture consumers, and occupy the target market. Yau easy to exchange market director of the introduction of rock, newspapers, radio, television and other advertising platform is one-way transmission, consumers passively accept advertising implantation. Advertisers to build a brain platinum-style "crazy bombing" of the traditional advertising mode. However, in the field of the Internet, giving consumers a strong interaction, but also let consumers have the choice to see ads or not and see what the initiative of advertising. If you don't like it, consumers will quickly turn off the advertising float box and even exit the page directly.　　As a result, the traditional advertising model is more unworkable on the Internet. It is worth mentioning that China currently has tens of millions of large and small websites.　　Advertisers suffer from the choice of which network media to advertise, but also puzzled how to not waste money. "Accurate advertising is the future trend of Internet advertising marketing." "In the rock view, relying on the background to capture technology, users can be basic attributes, browsing track to do records, and long-term analysis, to obtain the type of users and concerns." When the user coverage is large enough, and the technical means to the user after the action, you can judge the long-term needs and interests of each user, and then for him to put the most suitable ads. For example, a long-term interest in the camera users, no matter which site he visited which page, can be put to his camera ads, even his favorite Canon camera ads.　　At the same time, it may be targeted at the user's current behavior action to lock it, put ads for their behavior, such as when users close the current notebook content page, to other pages, still see the previous notebook computer ads. It is understood that at present, leisurely exchange has independently developed a "smart four-dimensional directional technology platform" in the market coverage and user coverage, has achieved better results, with 220 million of user specimens, 80 million of active user specimens.　　On this basis, leisurely and easy to use to cover the data analysis, classification algorithm, Word Library screening and other aspects of the patented technology, the user's analysis records and other actions, so as to obtain effective user attributes. Commercial newspaper intern reporter Zhang Yiwang