Acer and founder to achieve strategic cooperation

Every reporter Xiaixiaoping from Beijing yesterday (May 27), Acer Global Strategy conference held in Beijing, Acer announced and founder Science and Technology formally reached a strategic partnership. Acer Global CEO Gianfanco Lanch said Acer and founder will be in the market share, products and content, and other areas of cooperation, and through founder channels to expand the Acer market.　　Lanci said that Acer in the Mobile PC field is very strong, founder in the desktop area has the advantage, Acer and founder through the sharing of channels, the more comprehensive product sales to end users. When asked Acer how to avoid the founder of the brand competition, Lanci said Acer and founder positioning in different market segments, so do not worry about the same founder to create brand competition.　　Acer in the global implementation of multi-brand strategy, in many places at least two brands, the current market is a trend of the PC market is constantly subdivided, not only to segment consumers or professional users, subdivision notebook or desktop, the future will be a more diversified market. Turning to the details of the partnership, Li You, the chief executive of founder Group, said the cooperation would be limited to the business level and not property rights. It is reported that Acer and the party is signing a strategic cooperation agreement, the two sides reached agreement, property rights are not involved in the relationship between the two sides on the basis of their respective advantages to start cooperation.　　Acer in the consumer goods market and research and development areas have advantages, Fangzheng has the advantage of localization. In this regard, Lanci also said that the current cooperation between the two sides did not mention the specific figures, mainly a memorandum of understanding, the two sides set a corresponding goal to the Chinese market, the two sides will be in the PC field and e-book cooperation.