Acer CEO Chen: How do I manipulate Acer

Acer CEO Chen in the afternoon of Thursday, after a long meeting with executives, Acer CEO Chen Jun-San walked into a small conference room, ready to receive an interview with Sina technology. Seeing the photographer and reporters waiting in the room, Chen greeted him warmly. With a smile on his face, he seemed to be still very energetic. Chen a black suit with a white shirt and a pale pink tie. Obviously, this is a standard professional manager dress. He thought the Chen Saint would be serious, but in the next interview he felt very approachable. In the interview session, Chen's answer was slightly faster, but the answer was very clear. Although it has only a few months to join Acer, it can be seen that Chen has a deeper and more comprehensive understanding of Acer. Stepped: A high degree of mutual trust last December, Acer founder Shih found Chen Saint, inviting him to join Acer as CEO. At that time, the company that once had a glorious history is facing an unprecedented crisis. Not only the company's huge losses, chairman, CEO also resigned successively, forced Shih had to at 70 years old when the mountain, to maintain the overall situation. At this time, accepting the invitation to be CEO of Acer, Chen, of course, understands how big the challenge is, but he readily accepts the challenge. When I asked him how he felt over the last six months, he smiled and said, "The feeling is very, very exciting." As for the source of the excitement, he explains, on the one hand, Acer's performance is good, and on the other hand, it is because he has a great sense of satisfaction. Chen Jun-San said it was not a tortuous process to get Shih's invitation to be CEO of Acer. On the one hand, he is familiar with Acer, and another reason is that he has established a very high level of trust with Shih. Chen Jun-San said that this relationship of mutual trust is very important. Chen Jun-San for 14 years at Intel, when Acer was one of his clients. After he left Intel and joined TSMC, he actually had at least one chance to communicate with Acer founder Shih every quarter. Because, Shi is the independent director of TSMC company. We meet at least once a quarter. So there are plenty of opportunities to keep abreast of each other--about his situation, about Acer and about what he knows about me. Chen Jun-San said. And it is precisely because of this understanding and mutual trust that Shih is willing to invite Chen to join Acer, and openly praised Chen for his new thinking and international vision, willing to meet the challenge, is the best candidate to lead Acer transformation reform. In Acer's future succession plan, Shih has expressed the hope that Chen will be chairman of the company in 3 years. Shih obviously has great expectations for Chen. Six-year answer: to the team's gift in fact, Chen to Acer, the Acer has brought a lot of positive changes. At least in terms of performance, he has pulled Acer out of the mire. This May, Acer unveiled its first-quarter results in 2014. When analysts generally expect Acer to lose more than 39 million dollars this quarter, ChenJun San The first surprising answer. In his words, he gave a greeting to Acer's team. In the quarter, Acer achieved a net profit of NT $1 million ($ 40,000), far exceeding expectations. And industry agencies just released the second quarter of the global PC market report shows that Acer is also moving towards good, market share is moving to rebound. IDC, the US market research firm, reported in Wednesday that global PC shipments reached 74.4 million units in the second quarter, down 1.7% per cent year-on-year. The figure hit a minimum drop in global PC shipments since the second quarter of 2012. But this is not the thing that makes Chen Saint feel most happy. He told Sina technology that over the past six months, he was more satisfied with the company's future development strategy has been very clear, but also communicated very clearly. The reason why we attach importance to the company's beliefs and goals consistent, Chen Saint with the "Art of War," explained. "The Art of War" in the beginning of the article stressed that to fight good, should pay attention to a few things: Tao, heaven, earth, will, law, which is the faith, is placed in the most important position. Because the Tao, so that the people and the consent also, so can with the death, can be born with, and not afraid of danger also. Chen Jun-San said that when the whole team's direction is consistent, we can symbiosis, total death, total honor and disgrace, not afraid of danger, even fear of life changes. So when I get into Acer, the first thing is to get the long-term direction and beliefs clear. Where is Acer going in the future? Chen Jun-San says Acer is going to turn from a PC company to a company with hardware, software and services in the future.