Acer Chairman Wang: Acer next month or improve PC price

Acer Chairman Wang

Beijing Time October 29 news Thailand floods hit hard drive supply chain, PC industry is implicated. Acer and ASUS are planning to raise their PC prices, Acer's chairman Wang said yesterday that the hard drive was affecting PC shipments, and Acer did not rule out a November increase in PC prices by about NT $ hundreds of.

Wang said that in view of the uncertainty of the hard drive supply, Acer's conservative estimate for fourth quarter PC shipments will fall 5% to 10% than the third quarter, if the elimination of the hard drive shortage factor, should be able to flat.

Acer CEO Wong also said that the current hard drive price has soared, the price range of different products about 5% to 20%, Acer does not rule out the November moderate increase in PC prices. However, Acer will be profitable, hard drive for higher-margin products, plus Acer ultrabook ultra-thin pen electric Aspire S3 launched, the market reacted well, estimated before the end of the year shipments of about 250,000 to 300,000 units, due to the better profits of new products, Acer's fourth quarter is still in the target of profitability.

The floods in Thailand caused many local hard drive manufacturers to stop production, the world's 25% hard drives from Thailand, because the shortage may cause the price of the hard drive factory, Apple, Acer and ASUS are evaluating the follow-up adjustment prices.