Acer founder holds target to lock mainland PC top three

Zhangjingko, the second-largest computer company in mainland China (600601.SH) and Acer, the world's second-largest computer company, decided to break the "repression" of Lenovo Group (00992.HK). Yesterday, Acer announced its cooperation with the IT business of founder Group.　　The two sides set the share target for the PC market as the top three in the mainland. Lenovo PCs, including desktops and laptops, ranked first in 23.3% per cent of the market in the first quarter of 2010, according to Gartner, a market research institute. The second HP market share was 10.3%. In the third place is Dell, with a market share of 8.1%.　　Founder and Acer are 6.2% and 3.2%, respectively, and the market share of both will exceed that of Dell. While the share of PC business between the two sides is still less than half of Lenovo's, the numbers have been much better than they have been in the past years by Lenovo.　　Founder Technology, once ranked second in the mainland market, has fallen to fourth, while Acer is hovering between fifth and tenth names.　　But the partnership did not use Acer's usual approach to acquisitions, and Acer has made three acquisitions in the last four years and has been able to step up its PC global market share from fifth to second place. Acer CEO Lanci admits that the reason Acer was unsuccessful in the mainland market in the past is an overestimation of Acer's understanding of the mainland's marketing channels and consumption habits, and the mainland's sales channels are not dominated by supermarkets, distributors are important, and the mainland's desktop market is large, "so with founder, Will solve these two problems. "For us, the most important thing in the mainland market is to increase market share."　　"Lanci said. The reason why Lanci is so anxious to increase China's market share is that Acer, chairman of Wang, announced yesterday that Acer, already in the global mobile PC market, is the world's top 19.4%, and that Acer ranked second in the global PC market.　　Acer is ranked top three in developed markets such as Europe and the US, as well as India, Brazil and Russia, but Acer has not been able to reach the top three in the mainland market. Lanci has taken a conservative view on how to transcend Lenovo Group on the mainland. "Lenovo is a strong brand on the mainland, so Acer's future goal is not to be the first, but to surpass HP and Dell as the second third."　　"Lanci revealed that next week the two sides will have a team to launch detailed negotiations to discuss the founder in the desktop and industry market, sales channels and after-sales service, and other advantages, and Acer in the notebook and consumer markets and design production advantages of the merger. Acer also unveiled its upcoming E-reader and tablet computer for the first time in mainland China. Wang put forward the view of future IT development, "We are entering the age of content consumption from the content creation age." "The content copyright authorization of the ebook also comes from founder." Wang stressed that Acer's content is to work with local content providers, without threatening content providers or providing only English contentManufacturers, Acer will open the source code, welcome more hardware and software vendors to join. Acer has been in the market share the first European market is experiencing a debt crisis, Wang expressed optimism that, judging by the current situation, "there is little risk of a systemic meltdown in Europe, and instead, because of the debt problem in Europe, the original price trend of computer components will stabilize." "As founder technology parent company, founder Group Director, CEO Li You stressed: the two sides are primarily in the field of business cooperation, but listed companies and property relations will remain relatively independent," will not involve mutual equity, and will not produce mergers and acquisitions.　　"The merger intention of the two sides includes computer business, PCB board business and E-book business." Founder Technology yesterday to 4.98 yuan price slightly lower open, the plate was once sealed to trading board, the final report received 5.46 Yuan, or 8.78%.