Acer rejects big screen netbook

"It Times" reporter/Qinsi (from Beijing) in the business era, the user's demand is always the most correct guide, to understand and examine the development and change of the market, is every enterprise must follow the guidelines.　　In this "Darwinian" business world, who ignores the needs of users, who will immediately be hit by a corresponding blow the heat wave from the recent global Sync press conference, recently held by Acer, has just receded, with a succession of distractions about its new product. According to reports, Acer's newly launched 11.6-inch ASPIREONE751H Netbook market response was not as expected, and there were even rumors that Acer had issued a notice of reduced orders for OEM manufacturers such as quanta.　　This news, immediately in the industry caused great repercussions. Acer has placed high hopes on the launch of less than two months of netbooks, and Acer's chairman, Wang, was impassioned when it was aired at product launches, even hoping to use it to stir up a wave in the netbook world.　　And then in a short period of time that is to send out the production of information, whether the industry or consumers, are quite shocked. There's more to the bad news than that. Previously, Acer's high hopes for the CULV (consumer-grade ultra-low-voltage) platform Ultra-thin notebook, because the price of parts and components can not be sold in the price range, so supply limited, sales.　　Moreover, Wang once bombast "the leading opponent 6-9 months" of this product, only two months later appeared in Lenovo and other PC manufacturers of the sales directory. The actual sales situation was different from Acer's expectations, but Wang still said that "Acer will go all out in the netbook series." So what makes Acer so confident about big screen netbooks?　　Can Wang get what he wants? Innovation in the current netbook market, Acer and ASUS market share ahead of other rivals, ranked the first echelon.　　At the end of last year, Acer's netbook sales overtook Asus and officially upgraded to "one brother" of netbooks. "A closer look at the two netbooks will show that Acer's ideas with other manufacturers are quite different on product strategy," he said. "A sales Consultant at Zhongguancun Computer store in Beijing told the IT times." "Acer's netbook product line is relatively single, only the Aspireone series," he said, "Acer has been working to reduce costs, the advantage of this strategy is to improve productivity, while reducing costs," and ASUS product line is more complex, but the disadvantage is the relatively low production efficiency, And the rising cost of production. "　　Acer and Asustek, of course, understand their strengths, so in recent years Asustek has been deliberately shrinking product models, while Acer is trying to enrich its own products. Tri Hongjie, the product marketing manager at Acer's China products division, did not say no, "Acer's netbook has only one series, but we've been updating our products on the basis of this series." "For Lenovo to launch a CULV notebook in a short time," I hope to wait until Lenovo's productAfter the real listing, compare the two products technology and performance, then we see Wang between the ' lead 6-9 months ' argument, in the end is not correct, Tri Hongjie said. Acer launched a new 11.6-inch screen this April, following the introduction of a 8.9-inch and 10.1-inch version of the Aspireone netbook.　　It is Acer's "huge" netbook, which is beyond its mainstream size, causing speculation and controversy in the industry. "PC makers should have been cautious about netbooks and should not expand their products blindly," a senior executive at Asus China said, "Netbooks are double-edged swords and can hurt themselves."　　"Giant" Netbooks have been the subject of controversy over Acer's giant netbooks, and the senators who have been fighting it for a long time are not without warning. Anand, who is in charge of the Intel Mobile Internet division, has been keen to warn PC makers not to release 10-inch netbooks because larger netbook consumers will not.　　"Netbooks are only for simple web browsing and word processing, with a screen size of no more than 10 inches," said Anand, "consumers will certainly have a psychological expectation of buying larger netbooks, like playing games, but the Intel operating processor used by netbooks is not designed for this." "Netbook two selling points are ' ultra-low price ' and ' portable ', Acer's 11.6-inch products do not have these two selling points," the industry said, deviation from market demand design products, is bound to be abandoned by the market.　　Foreign famous hardware website Xbitlabs data show that the first quarter of this year, the trend of the popularity of netbooks, the world's three major netbook manufacturers have not achieved the expected target. "I don't think so. "For the different voices from the industry about big screen netbooks, Tri Hongjie a word." "Acer netbooks are expected to sell 500,000 units in China this year, and it's not difficult to accomplish this in the current situation," said Tri Hongjie, who says ultra-low prices are not the focus of Acer's Netbook's pursuit, and that Acer's products are more focused on customer demand than on prices. For the 10-inch netbook, which consumers prefer to a broad concept, so Acer's 11.6-inch netbook sales were affected, and the rumors of a Tri Hongjie reduction in the number of orders for computer-industry businesses were "not in the Chinese market at all, and the current Acer Netbook sales are all good." "In the face of Intel's view on large netbooks, Acer's explanation is that Intel is not a total negation of large size," he said. "11.6 inches is the top of the netbook, and Acer is a different consumer needs, more detailed to meet all consumers," Tri Hongjie to reporters meticulous analysis,　　Acer's 11.6-inch netbook uses a full-size keyboard that distinguishes its keyboard from other netbooks and, at a price, is 1000 to 1500 cheaper than a 12-inch laptop. The idea of disillusionment is also a concern, as did Acer's claim that the price of notebooks。 Not long ago, Lin Xianrong, general manager of Acer's global vice president and Taiwan DISTRICT operations headquarters, said that Acer could raise computer pricing in the second half of this year due to tight supply and price increases for various parts of the computer.　　Acer's words caused a stir in the industry, because the PC "will only fall in price, will not increase prices" trend has been pursued for a long time. According to the introduction, because the notebook with LED backlight panel supply tight, the price is also rising.　　Acer's April notebook for the CULV platform, from the release to the launch, in just 1.5 months, panel, DRAM (system memory) prices soared, DRAM prices from the beginning of each of the 0.9 U.S. dollars to now about 1.3 U.S. dollars, or more than 40%. "In addition, the panel now more than price, but also supply tight", Lin Xianrong said, especially CULV platform ultra-thin notebook, each ultra-thin panel than the traditional panel more than 20 U.S. dollars, the price difference of more than 30%, coupled with Microsoft's new operating system Windows7 is about to launch, computer manufacturers face pressure is indeed not small. Lin Xianrong that the original price of Acer's products was too cheap and now a bit too much. Not only Acer, but several other big PC makers are echoing the same story.　　Chan, the Asus chief operating officer, agreed that with the rise in panel and DRAM prices, the downward trend in the price of a slide-like product in the past year would gradually slow down, even if the notebook did not raise prices. "We're still looking at competitors ' moves," says Tri Hongjie, who will not be able to raise prices alone unless the PC market rises collectively. He said, "It's like taking the subway, the same distance, 2 bucks and 3 fares, of course people will choose the former, so the Acer computer can not increase its price, the future will be based on the reaction of the whole market to decide."　　"For netbooks, it giants in the pursuit of the same time, most of the mind is still sober," said a senior industry personage, after all, netbooks are just a cheap portable tools to deal with the upsurge of netbooks to be sensible, PC manufacturers should carefully examine the real needs of users. The controversy over Acer's 11.6-inch mega-netbook in the industry is an illustration of the immutable truths that consumer demand dominates in the PC market.