Acquaintances, social VS. Strangers social and domestic SNS how to choose

Acquaintance socializing VS. Strangers socializing:

SNS seems to have to face the choice: do "acquaintances" or "strangers"? The Stranger social "easy to start, the initial popularity is easy, but gradually weak in the late, and do" acquaintances community "start seems to audit strict, and popularity growth slow, but once acquaintances to a certain amount, it is easy to form high-strength viscous.

Second, why few people in the country do acquaintances real social intercourse?

Accurate: Happy NET, Renren is not an acquaintance of social networking, above 1/3 is not met with strangers, is through friends of friends over. The criterion is whether the permission is to send the friend request directly through the search. Acquaintances socialize the same as QQ and have to add friends to verify.

5460 and Alumni is an acquaintance of social intercourse, but has been tepid, because based on classmate relationship, once left the school, mutual reliance on SNS to contact the frequency is limited, or they more real-time communication through QQ group to carry out.

1, QQ Group is a blow to acquaintances social. Many domestic people have close contact with the group of acquaintances want to communicate, often can build a QQ group, all the day hanging on it.

2, acquaintances between "show" the content of the restrictions. Acquaintances have a basic understanding of each other, "show" the content and opportunities are less; In addition to a party, a person married, have a child or travel, etc., usually busy living between acquaintances, continuous creation of content less, the recent photos to share social networking can improve the convenience of content.

3, registration, registration of the threshold resulting in a slow increase in the number of people. Acquaintances with each other to add friends audit strict, so in the entry threshold high some, in a short period of time difficult to volume. In addition to the original "net" can be in the target crowd highly gathered ground for "group promotion", the dispersion of other populations led to the cost of the introduction of the group of acquaintances is very high, and SNS retention is the fundamental relationship between the amount of time, there is not enough relationship between the viscosity is difficult to stay

4, the domestic privacy protection is poor and let new netizens deterred, due to the requirements of real-name data registration, netizens lack of trust in the new site is not willing to leave the true information.

Maybe doing vertical social SNS can focus on the real social networking of acquaintances because his appeal is not in the number of people (breadth), but in the degree of activity (depth).

Third, why domestic strangers SNS social easy to get up, also easy to die?

1, the popularity is easy to come up, because is a stranger, can create a large number of virtual beauty handsome, fictitious popularity. Registration, audit is very simple, often as long as a mailbox can be. Therefore, can form a huge amount of registration in a short time. Often through the millions of the amount of registration to further financing, continue to burn money.

2, domestic SNS utilitarian nature has long been a group of enthusiastic users. These people often have "company marketing Products", "self-hype fame" and other utilitarian purposes, daily earn stickers, a large number of manufacturing content and invite prospective friends. And some of the unfamiliar dating site by some recruit prostitutes, recruit prostitutes as a business tool, but also to support this type of SNS popularity growth "undercurrent."

3. "Fresh boredom". Network tools in the domestic more largely as a pure entertainment tool, the network of a large number of clicks in the pursuit of beauty and so on, strange dating sites are often flooded with a large number of "beauty" "handsome", and this also satisfies the domestic netizens in a large number of low-end users "judge the appearance" of the short-term

4, the white collar, the students like in The Stranger group show. Under the domestic oppressive education system, in the acquaintance group is a obediently female, in the network strange world many completely changed a person.

Wind thinks: The reason that domestic SNS is apt to die:

1, the user's fresh sense of boredom gradually eliminated, how to continue to maintain popularity, this is the net by game-driven popularity after the fresh feeling gradually decrease after the problem. The information shared by strangers is gradually worthless.

2, the same kind of web site competition, a lively, real social relations can be retained, a large number of people are still running for the livelihood of the user gradually transferred to other new sites, because ultimately they need to help the real life, utilitarian goal is not satisfied.

3, take the money after the wind often have to according to its requirements constantly expand the amount of registration or advertising volume, the surface is very scenery, in fact, the profit model is not stable and clear, internal management confusion, the site gradually deviated from the original intention of the entrepreneur.

4, the suppression of QQ, almost all SNS users of the theme of users (white-collar, students) are at the same time QQ loyal users. There is such a giant existence, small and medium-sized SNS is difficult to break the scale of loyal users.

Four, the solution: from strangers to acquaintances circle can walk back?

Review some of the big SNS start, are from the beginning of a stranger, with a large number of users, and then through the operation of guidance, so that some loyal users return to the circle of acquaintances.

Remember my own is also so: just graduated, no girlfriend time, a large number of QQ female netizens, constantly in the strange dating site to leave information, friends do not set the verification, that alone in Shanghai lonely Ah. Slowly, people more and more, constantly popping up is harassment, gradually began to delete do not know, did not say the QQ friends; Sina Weibo just beginning is also so, began to pay attention to, hope others to pay attention to themselves, through these spontaneous action, Micro Bo Fire, their daily really want to see from friends meager on the useful information, Gradually deleted attention, leaving only colleagues, classmates, met friends.

SNS just started when can reduce the threshold, through the application of innovation, a large number of development of unfamiliar friends, but must be in the operation of the guidance process to remember the return, in the operating system to retain "acquaintance relationship" and "strange friends" a certain proportion of relations.