Acquire gifted baby Sen Ma Perfect Children's industrial layout

According to Zhejiang Sen-Ma Apparel Co., Ltd. (Sen ma Costumes, 002563) announced July 21 of the foreign investment announcement, the company and the Hong Kong Group Limited on July 17 signed the purchase of assets agreement, acquisition of the latter held by the Han (Shanghai) Information Technology Co., Ltd. 70% of the equity The equity transfer price is based on the value of 2.5 times times of the 2013 business income of the Shanghai market, and is 102.2 million yuan. After years of operation, Sen Horse Apparel successfully operated Balabala (Balabala) Brand children's apparel business, and to obtain the leading position in the country, currently has more than 3,500 shops, in the channels, customers, management capabilities, product development, supply chain resources, line online business and other advantages. Last year has been a diversified extension of children's wear brands, including focus on the 0-3-year-old baby products Minbalabala brand, focus on accessories products dream more brands, as well as the Italian entry-level luxury children's wear brand Sarabanda and Minibanda; Early this year, Sen Ma costumes proposed to use its Balabala (Balabala) brand in children's wear market leadership position, expand many categories, develop more brands, promote the rapid development of new brand business, through the animation, film and television, children's education, Internet services and other related children's cultural education industry investment, integration of resources, the company from children's products provider to the line under the online combination of products, Education, cultural communication combined with the integration of children's industry service providers change, to create a comprehensive one-stop child industry service platform. Han Shanghai is a wholly-owned subsidiary of the Group, with Fastrackids (gifted baby) and fastracenglish (small Earth) two education brands and related child education business, excellent complement to the horse apparel children's industry integrated one-stop service platform business sector. As of December 31, 2013, the total assets of Yu John Shanghai is 128.9126 million yuan, net asset is 73.0993 million yuan, 2013 years operating income is 58.6521 million yuan, net profit is 4.2308 million yuan. Sen MA Apparel board Secretary Zheng Hongwei said that the company's eyes on China's children's education and training business rapid development, with a huge growth prospects, through the acquisition of the company into the child education and training market, reference to foreign children's clothing and early education resources integration experience, to carry out the Chinese children's education market resources integration, To achieve the overall development of the company's children's industry.