Across the border, the category of the commodity tightening is at home

Absrtact: Cross-border electric business meritline from the beginning of the beginning has been using a multi-category synchronous development model, is a typical general category of foreign Trade representative. A few days ago, its Shenzhen company responsible to billion power network said Meritline is gradually tightening category, the future will be heavy

Cross-border electrical business meritline from the beginning of the beginning has been using a multi-category synchronous development model, is a typical general category of foreign Trade representative. Recently, the head of its Shenzhen company to billion power network said that Meritline is gradually tightening the category, the future will focus on a number of dominant categories. At the same time, household category will become the important direction of its exerting force.

It is learnt that Meritline's Cross-border electric business started earlier, the initial positioning is "integrated shopping site", "department store", therefore, the site has a large number of sku,3c products, shoes, wedding, beauty, jewelry accessories, security equipment, auto parts, games, office supplies, household items, etc., covering dozens of categories.

However, as the market competition is more and more fierce, product profit is declining, the drawbacks of the integrated category model are also beginning to be exposed. Therefore, meritline to the product positioning has been adjusted, decided to be decentralized attention to focus on electronic products, jewelry, sports outdoor, home products, such as several advantages of the category.

The Director pointed out that these key operations of the category are in the supply chain control and market promotion have an absolute advantage of the category. Moreover, Meritline want to highlight the product features in this way, not only to choose high margin products, but also to choose to meet the Chinese small package business products, but also to meet the site's positioning.

The above people to billion power network revealed that, in addition to the past several familiar advantages of the category, home category will become a meritline future characteristics of business. At present, Meritline has with a main household products in Suzhou Cross-border electricity companies merged, which to a large extent for its home category added enough horsepower. In addition, because the company is headquartered in the United States, the largest market is also in North America, after nearly 10 years of development, its warehousing and logistics operations in the United States has been very mature, and this overseas warehouse model for the development of household category to remove obstacles.

Meritline to tell billion power network, from its own experience, compared to vertical business, the operation of integrated categories of cross-border business of the difficulties are mainly three: first, the category will make procurement efficiency, procurement costs increased, and it is difficult to control the quality of each category of goods Second, a number of categories at the same time the operation will be distracted, not easy to control the good price, not as simple as a single category; third, because of the single package average freight high, direct hair costs, logistics costs will be higher, resulting in price increases, competitiveness decline.

So tightening the category is also a strategic consideration for Meritline. Through this initiative, Meritline can concentrate firepower "break the key line of defense", also can avoid the waste of resources.