Actively face the site by the search engine down right

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The importance of search engines for most of our sites is self-evident, so most of our webmaster will find ways to get more traffic from search engines. To optimize the site, improve the site in the search results ranked as a focus of our business, I personally also put the site to optimize the site as a foundation for the construction of work to do. However, in the maximum pursuit to improve the Web site traffic of this mentality, once we have to optimize the scale of the site, often attract the search engine down the right and even the risk of K station.

Remember in a Google adsence organization webmaster Party, Guest King said: "Our personal webmaster not afraid of optimization, we are afraid of optimizing the optimization of the day in the background optimization can not enter!" Indeed, most of our personal stationmaster is brave to try constantly. In order to improve traffic, increase revenue, we often boldly to optimize the site. How should we face the fact that excessive optimization leads to the right to be lowered?

In website optimization, many of us, including myself, are learners and practitioners. We know that only in the face of actual problems, brave to face, and actively seek solutions to improve themselves in practice. For the site is down the right of this incident, I personally think it should be from two aspects, one is the mentality, the second is the technical level.

The first is the mindset adjustment. The site is down right, indicating that we in the site optimization process has improper, irregular approach or a place where there is a mistake. Accept the fact and adjust your mindset in a timely manner, because we need to be active in dealing with the event. We need to look at our website optimization mentality, is not too noisy, too want to get good rankings. At this point, whether we can change a mentality-"the time Comes". Because of our excessive optimization or failure to lead down the right, this is "the inevitable." So as long as we seriously correct, positive face, restore weight is "ripe."

Secondly, we have to examine the technology carefully. Mainly check the following aspects: 1, the content is a large number of collection. 2, the site title, keywords, description is excessive optimization. 3, the page is the keyword stack, hidden text and so on. 4, check the safety of the chain. Find problems and correct them as much as possible. Although this does not necessarily restore weight quickly, this is the basis. Next we can redesign the structure of the site, streamline the code, and mildly optimize it. The key is to do the content, this is the foundation. In the external chain also need to do some kung fu, improve the quality of the chain.

The extent of the site is not a different degree of punishment, may be some sites actively corrected the weight of a month or two to recover, some sites are not, it may take a long time. On July 18, My Site (Nanjing Convenient Network http://www.58nj.com/) has been Baidu down the right, the original keyword "convenience net" ranked in the search results of the third, suddenly became dozens of. Included aspects of the change is not too big. Baidu feel that the punishment of our site is relatively light. In the August 27 big update, the rankings were restored to fourth place. My overall feeling is to recover seven or eight, wait for the next look at the specific flow changes. In the fall of the right period, I first strictly check the chain, because before I did a lot of links, very likely the problem in this place. Second, the website title, the keyword to make adjustments, as far as possible more reasonable. Strengthen audit on content to ensure more standardized information. At the same time also made a number of high-quality external links.

If you do not give up the right to drop the site, positive correction, I think Baidu and other major search engines will not give up your site.