Activity officially online, instantly detonated netizens enthusiasm

January 6 Evening News, Sina Weibo 2014 #让红包飞 # activity officially online, instantly detonated netizens enthusiasm. The latest data show that within 8 hours, the activity has issued more than 24 million red envelopes, netizens average every minute to draw 50,000 red envelopes, the total value of red envelopes as high as 5 million yuan, all set a new record of social media activities. In the meantime, a total of more than 6 million users posted on the #让红包飞 # related microblogging.

To give back to netizens, more companies, celebrities, institutions and media are distributing red envelopes to fans this year. In the red envelopes, the number one is the official account @ Let Red envelopes fly, has issued close to 1.1 million red envelopes, @ Day cat, @ Wu Lung TD, @ The United States of the refrigerator followed, all issued more than 160,000 red envelopes. In the list of users winning the top 40 of net friends have received more than 4999 yuan of red envelopes.

The enthusiastic participation of netizens has brought a lot of popularity to the cooperation party. Which, @ A single microblog of red envelopes by the People's Daily has been forwarded for comment more than 650,000 times, with more than 640,000 and 500,000 forwarded comments from the Rakuten duty-free store and @htc's official microblog, while the @ Rakuten duty-free shop has gained more than 500,000 new fans in the last day.

#让红包飞 # is a traditional activity of Sina Weibo at the end of the year, which has been in place for four years. Compared with previous years, this year's activities lasted longer, more participants, more diverse forms of participation, and more rewarding prizes. Sina Weibo said that it had initially prepared a total value of up to 1 billion of the "red Envelope Feast", prizes, including the use of cars, digital products and daily necessities, Spring Festival and other different kinds, the future will further expand the scale of the award pool. It is expected that with the promotion of activities, more partners will be added to the ranks of the distribution of red envelopes, there will be more users to get the benefits of red envelopes, Micro Bo will work with many partners, netizens together to create a red envelope feast.