Activity theme is to enjoy search, Chang future, this is Qihoo 360 first channel Agent Conference

July 19, Qihoo 360 company in Yunnan Secret will channel agents, the theme is "Enjoy Search, Cheong Future", this is Qihoo 360 first channel Agent conference.

This event is not open to the media, this reporter through the forum to participate in the channel to learn the news. Relevant participants told reporters that this is a "swearing", summed up the first half of the results, and set 2013 of the year's tasks. In addition, more importantly, the hope to build by "Qihoo 360, advertisers, channel agents, alliance sites, Netizens," composed of Qihoo 360 search ecosystem.

Qihoo 360 Chairman and CEO Zhou 祎 far away in the United States, did not participate in the channel meeting.

The distribution of channel is basically depleted

Qihoo 360 The first time to convene a channel agent conference has a background, that is, 360 channel agent layout has been preliminarily completed. The above-mentioned people told reporters that at present, Qihoo 360 has developed nearly 30 agents nationwide, the final plan is to establish 30 to 40 channel agents nationwide.

At the beginning of this year, Qihoo 360 President Xiangdong accepted this reporter to say that this year will devote to the development of channel agents. At that time, the country only more than 10 channel agents, and all concentrated in the Yangtze River Delta, Pearl River Delta and other regions.

Qihoo 360 A regional agent revealed that at present, in addition to Tibet, Xinjiang, Gansu and other economically underdeveloped areas have not yet set up channel agents, Qihoo 360 of the National channel Agent has been all covered, including the original did not cover the northeast, southwest, central China and other regions.

This channel agent said, 360 channel agent system and Baidu as the implementation of "regional total generation system." Develop an agency partner in a province, with partners developing level two agents or lower-level channel agents. The role of channel agents at level two or lower level is to develop new customers, and the old customers who renew them are directly contracted with the regional general generation.

However, the above people said that in the economically developed provinces, there are many agents, such as Qihoo 360 in Jiangsu Province, in Nanjing, Changzhou, Wuxi and other cities have set up a regional distributor.

In some cities, the two or lower-level agents that have lost their meaning can only be left to fend for themselves. If there is a new search engine company, it means that new opportunities come again.

As early as the above channel agents in 2003 to do Baidu's two-level agent, Baidu system mature after a long time lonely, until the Sogou appeared, he became Sogou in the province's general agent; this year Sogou to the province's general agent to another manufacturer, this channel agent has become the province Sogou two agents, At the same time in the province of another city to do Qihoo 360 of the general agent.

Qihoo 360 to the agent channel to bring good news more than this, Qihoo 360 also gave a higher channel to divide.

The above channel agents told reporters that in the region, Baidu every year through advertising revenue of more than 200 million yuan, the channel of profit of about 40 million yuan, that is divided into the proportion of around 20%. Qihoo 360 is a much higher proportion than Baidu, but he did not disclose the exact proportion.

Qi Hu 360 re-ecological chain

Previously, Zhou said several times, Qihoo 360 search of the ecosystem and Baidu have a difference, that is, "ecological chain differentiation" way to compete with Baidu.

In the Channel Agents Conference, Qihoo 360 reiterated that 360 of the commercialization of the search will never use the current market "bid ranking" way, in the search results page, 360 will set strict standards, advertising promotion and content to make a clear distinction, and set the number of restrictions. This business model is basically the same as the Google model.

In addition, the treatment of medical advertisements. Qihoo 360 said that because the current medical market is a mixed bag, without the premise of judging the authenticity of medical ads, 360 search will not accept medical ads, and will be the formal medical institutions ranked in the forefront of search results, as far as possible to avoid users buy fake medicine or harm health risks.

Internet security, Qihoo 360 said, 360 search will also use their own Internet security in the field of advantage, the greatest extent to eliminate phishing, fraudulent sites to protect the rights of users. Qihoo 360 in the second half of the program will provide customers with search outside the service, including the Enterprise version of Security guards, Web site Protection cloud services.

However, for Qihoo 360, Baidu's agent system has been very mature, it comes from behind the difficulties. In this respect, Xiangdong has received this reporter said, Qihoo 360 development channel agent is not poor, is a foundation. Xiangdong the so-called Foundation, namely Zhou in doing 3721, once in the country has developed its own channel agent.

The recent Chinese engine search industry is very lively, July 16, Baidu 1.9 billion U.S. dollars to acquire 91 wireless, two days later, the brewing has been a long time of 360 Lightning search quietly online, the same period, Google's Greater China region president Liu low-key departure.

Industry analysts believe that Qihoo 360, regardless of the release of 360 Lightning Search, or Lijiang's Channel agents Congress, and Baidu 1.9 billion U.S. dollars to buy 91 wireless of the big, the two "major" plans such as Zhou 祎 after the return of the United States after the release, but Li's generous stimulus Zhou, Qihoo 360 chose to publish the above message in advance.

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