Actual combat analysis Wedding photography How to tap user needs

Source: Internet
Author: User
Keywords Before

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before writing an article on how to enhance the user experience of wedding photography: "Case study: Wedding photography station how to enhance the user experience", today to everyone to a real-time analysis of how to tap user needs, update the value of content to improve conversion rate.

To understand the needs of users, first of all to study the key words. Take the word "Xi ' an wedding photography" as an example, you can see Baidu Drop-down and Baidu related search the highest are "Xi ' an wedding photography which home good." Why is that? Because when users search XI ' an wedding photography in front of a lot of Baidu bidding, and the use of SEO rankings is not the site of Xian wedding photography Organization's real rankings, so many bad institutions may be in the front and they can not meet the needs of users, users will go to search which good such words.

  

  

Search "Xi ' an wedding photography which good" Baidu ranked first Baidu library, which are some experience to share how to choose a wedding photography shop and how to judge. So the user has a certain reference standards to go with your services, environment, customer service and so on to compare, then we just do better than Baidu Library can meet the needs of users.

  

In addition to starting from the keyword next is the industry experience, because the small knitting is not engaged in the wedding photography industry, this need to consult wedding photography studio customer service and order personnel. Most customers come to consult which aspect of content is the most, what concerns. After the exchange found that most customers mainly focus on: prices, costumes, scenes, photo albums, there is no late consumption. Then the main content of our site is to spread around these, showing our filming environment, clothing sets, photographic equipment and the original film content to make users feel believable.

Finally, we should not only the content of their own web site planning and rectification, but also need to study peer sites. Other people's websites have what good content and creativity can draw lessons from, they have what insufficient place we reflect oneself then improve. Knowing each other, it is more beneficial to improve the conversion rate for users to carry out differentiated information transmission.

How to do the user needs, Xian wedding photos summed up as a word is: users need anything, you give him what. Although we stationmaster's main task is the website rank, but satisfies the user demand is our duty task, with the customer service and the Order personnel communication and the exchange is advantageous to let us understand the customer real demand. To really do a good job of user needs, it will be intimate with the user to make friends.

This article is edited by Xi ' an impression la wedding photography http://www.ilove-v.com/, A5, reprint please specify. Thank you for your cooperation!

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