Actual Combat Enterprise Website title and page description optimization skills

The so-called Enterprise website, is the enterprise on the Internet network construction and image propaganda platform. Depending on the characteristics of the industry, as well as the purpose of the establishment of the site and the main target groups of different, can be roughly divided into the corporate Web site:

· Basic information: Mainly for customers, industry people or ordinary viewers, to introduce the basic information of enterprises, to help establish a corporate image, but also to provide appropriate information in the industry news or knowledge. This type of Web site is often likened to the "web Catalog" of the enterprise.

· E-commerce: mainly for suppliers, customers or enterprise products (services) consumer groups, to provide some kind of business directly under the scope of services or transactions, or for business services or transactions mainly; Such a website can be said to be in an intermediate stage of E-commerce, Due to the different industry characteristics and the depth breadth of enterprise investment, the degree of E-commerce may be at a certain stage from the comparative primary service support, product list to the more advanced online payment. Usually this type of image can be called "Online xx Enterprise". For example, online banking, online hotels and so on.

· Multimedia advertising: mainly for customers or enterprise products (services) consumer groups, to promote the core brand image of enterprises or major products (services) mainly. This type is more like a flat or TV ad than a regular web site in terms of purpose or actual performance, so it is more appropriate to use "multimedia ads" to address this type of site.

Product display: Mainly for the demand-oriented business, to show the details of their products, as well as the company's strength. The price of products, production, detailed introduction and so on to do the most comprehensive introduction. The main purpose of this type of enterprise site is to show the most direct and effective way of its products. Pay attention to the brand and image at the same time also attach importance to your product introduction.

In practical applications, many Web sites often cannot be simply classified as a certain type, both the purpose of the site and the form of expression may cover two or more types; for this kind of enterprise website, it can be divided into different parts according to the above types, each part can basically be considered as a more complete type of website. Note: Due to the specificity of internet companies, there is no Internet Information provider or service provider website.

In our search engine optimization work, many friends may encounter such a problem, some of the site keyword ranking is good, but click to visit a few, and even friends have investigated, and found that sometimes ranked before the number of visits than after the click-through rate is lower, some web site traffic is very high, but the site ads are very low click rate, Product sales of the site will also encounter this, high traffic, low consulting, low turnover problem.

I have been studying how the site to obtain a truly high-quality traffic, real help enterprises to obtain orders from the Internet, according to their past experience, and reference to the success of many netizens, found that the title and Web page description is to attract users to click on your site, is to attract the product potential customers click on your direct cause

For example, we search the search engine for a keyword, look at the results, usually look at the results of the title, as well as the text described below the title, through such a simple subconscious operation, filter the search results, and click on the site that they think is consistent with their goals, so Here to share some of the Site keyword title and web description writing skills, in order to improve the value of the visit, that is, the user conversion rate, Special recommendations: For each product or service involved in the keywords to write the most appropriate title and page description.

1, the title description writing principle:

A. Precise specification, clear subject matter, concise and succinct; preferably within 20 words.

B. Highlighting the relevance of keywords, such as directly using keywords to do headings or headings include keywords, highlighting the effectiveness of, such as promotional discounts, holiday activities;